Role-Based Programme
RB0671

Adobe for Product & Service Management

Create, Analyze & Communicate Product Experiences with AI

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in using Adobe AI capabilities across product and service-management workflows.
  • Create product concepts, experience visuals, service illustrations, presentations, and stakeholder communication assets.
  • Analyze product documents, research files, specifications, and supporting material using Acrobat AI Assistant.
  • Apply Firefly-powered generation and editing to rapidly visualize product ideas and customer experiences.
  • Establish responsible practices for product accuracy, intellectual property, customer information, brand consistency, and AI-generated content.

Tools covered

Adobe FireflyAdobe ExpressAdobe Acrobat AI AssistantPDF SpacesGenerate ImageGenerative FillGenerative ExpandGenerate VideoText-to-VectorDocument Summarization & AI Q&A

Who should attend

  • Product Managers
  • Product Owners
  • Service Managers
  • Digital Product Managers
  • Product Operations Professionals
  • Product Analysts
  • Business Analysts
  • Customer Experience Managers
  • Service Design Professionals
  • Product Strategy Professionals
  • Innovation Managers
  • Product & Service Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of product or service-management processes
  • Familiarity with product briefs, customer needs, documentation, or service journeys
  • Basic experience with presentations, PDFs, or digital-content tools
  • Access to approved product and brand assets is helpful
  • No professional design expertise required
  • No previous Adobe AI experience required

TOC Modules

Concepts
  • Understanding generative AI across Adobe Firefly, Express, and Acrobat
  • Identifying applications across product discovery, visualization, documentation, and communication
  • Understanding generative creation versus validated product specifications
  • Recognising activities requiring product, technical, or business-owner judgement
Practical activities
  • Exploring key Adobe AI workflows
  • Creating a simple product-related visual
  • Analyzing a sample product document with AI assistance
  • Mapping Product Need → Adobe Tool → Output → Review

Scenarios

Product Concept to Stakeholder Review

Product Brief → Adobe Firefly → Concept Visuals → Generative Refinement → Product-Team Review → Stakeholder Communication Asset

Participants convert an early-stage product idea into several visual alternatives, refine the preferred concept, and prepare it for stakeholder discussion without presenting generated imagery as final product specifications.

Customer Research to Service Improvement Concept

Research Documents → Acrobat AI Assistant → Key Findings → Customer Pain Points → Firefly Service Visuals → Future-State Experience → Stakeholder Review

Participants analyze approved customer or service documents, identify relevant evidence, and translate validated findings into future-state service concepts for discussion and refinement.

## Current Capability Reference

Adobe Firefly currently brings together **image, video, audio, and vector generation**, along with image editing capabilities such as removing objects, expanding backgrounds, and upscaling. Firefly also supports text- and image-driven video generation for visual concept development.

Adobe Acrobat AI Assistant currently supports **document summaries, natural-language questions with source citations, and analysis across multiple PDFs and other files through PDF Spaces**.

As of September 2026, Acrobat has also expanded conversational AI capabilities for **editing and formatting document text, organizing PDF content, redaction assistance, and transforming document information into presentations and other formats**, though availability can vary by plan and rollout.

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