Role-Based Programme
RB0670

Adobe Firefly for Product & Service Management

Visualize Product Concepts, User Journeys & Service Experiences with Generative AI

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Adobe Firefly can support product ideation, concept visualization, service design, and stakeholder communication.
  • Explore generative-image and editing workflows for translating requirements and customer problems into visual concepts.
  • Create product scenarios, service experiences, conceptual mockups, and presentation-ready visuals.
  • Use reference-led generation and iterative editing to refine concepts based on product-team feedback.
  • Apply brand, intellectual-property, privacy, factual-accuracy, and human-review controls before business use.

Tools covered

Adobe FireflyGenerate ImageEdit ImageImage-to-ImageScene-to-ImageGenerative MatchGenerative FillAI AssistantReference-Based Creation

Who should attend

  • Product Managers
  • Product Owners
  • Technical Product Managers
  • Digital Product Managers
  • Service Managers
  • Product Operations Professionals
  • Product Analysts
  • Business Analysts
  • Service Design Professionals
  • Customer Experience Professionals
  • Product Strategy Professionals
  • Innovation Managers

Prerequisites & Participant Readiness

  • Basic understanding of product or service-management activities
  • Familiarity with product requirements, user journeys, customer needs, or service processes
  • Basic presentation or visual-communication skills are helpful
  • No professional design expertise required
  • No previous Adobe Firefly experience required

TOC Modules

Concepts
  • Understanding generative AI for product and service visualization
  • Understanding Firefly image generation, editing, and reference-based creative workflows
  • Identifying applications across discovery, ideation, service design, and stakeholder communication
  • Differentiating AI-generated concept imagery from implemented functionality or validated prototypes
Practical activities
  • Exploring Firefly through a sample product-management requirement
  • Generating an initial product or service concept visual

Scenarios

Product Requirement to Stakeholder Concept

Customer Problem → Product Requirement → Adobe Firefly Prompt → Concept Visualization → Generative Editing → Product Review → Refined Visual → Stakeholder Discussion

Participants turn a proposed feature or product idea into a professional visual concept that helps stakeholders understand the intended experience without portraying it as completed functionality.

Service Pain Point to Future-State Experience

Existing Service Journey → Pain Point → Desired Experience → Firefly Visualization → Service-Team Review → Refined Future-State Concept

Participants visualize an improved service experience to support product, customer-experience, and service-design discussions before implementation.

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