Role-Based Programme
RB0669

Adobe for Marketing

Advanced AI-Powered Creative Production, Brand Content & Campaign Scaling

IMAGE REQUIRED
Duration
32 Hours
Level
Advanced
Delivery
Instructor-Led
Format
Capability Development

Programme Objectives

  • Develop advanced capability to plan, create, refine, and scale integrated marketing content using Adobe's AI-enabled creative ecosystem.
  • Architect workflows spanning campaign ideation, image generation, vector graphics, video, social content, and multi-channel adaptation.
  • Apply brand references, custom models, templates, and creative controls to maintain consistency across high-volume campaigns.
  • Integrate Firefly, Photoshop, Illustrator, Express, and Premiere Pro into efficient end-to-end marketing-production workflows.
  • Establish governance for brand integrity, intellectual property, responsible generative AI, approvals, collaboration, and enterprise-scale content production.

Tools covered

Adobe FireflyFirefly BoardsFirefly Custom ModelsAdobe ExpressAdobe PhotoshopAdobe IllustratorAdobe Premiere ProAdobe StockGenerative Fill & ExpandText-to-VectorGenerative Shape FillAI Video & AudioBrand KitsTemplatesBulk Content Workflows

Who should attend

  • Marketing Managers
  • Senior Marketing Managers
  • Brand Managers
  • Digital Marketing Managers
  • Campaign Managers
  • Creative Marketing Professionals
  • Content Marketing Managers
  • Product Marketing Managers
  • Marketing Communications Professionals
  • Social Media Managers
  • Growth Marketing Professionals
  • Creative Operations Professionals
  • Advertising Professionals
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Working understanding of marketing campaigns, branding, and digital content
  • Familiarity with creative briefs and multi-channel marketing assets
  • Basic experience with digital image, video, or design workflows is recommended
  • No requirement to complete shorter Adobe courses
  • Access to relevant Adobe applications and features may depend on organisational licensing

TOC Modules

Concepts
  • Understanding the roles of Firefly, Express, Photoshop, Illustrator, and Premiere Pro
  • Mapping Adobe tools across Ideation → Production → Adaptation → Distribution
  • Selecting the appropriate application for different campaign requirements
Practical activities
  • Mapping a sample marketing campaign across the Adobe ecosystem
  • Building an advanced cross-application creative-production workflow

Scenarios

Integrated Product Launch Campaign

Marketing Brief → Firefly Boards → Campaign Direction → Firefly Imagery → Photoshop Refinement → Illustrator Assets → Express Variations → Premiere Video → Brand Review → Multi-Channel Campaign

Participants develop an integrated launch campaign spanning visual ideation, production, video, social assets, and controlled multi-channel adaptation.

Global Brand Campaign at Scale

Global Master Brief → Brand Assets / Custom Model → Master Creative → Adobe Express Templates → Regional Variations → Localisation → Governance Review → Market-Ready Assets

Participants design a scalable campaign-production framework that enables regional marketing teams to create local variations while preserving brand consistency and central creative control.

Related programmes

Continue with programmes from the same capability area.

Take the next step

Ready to make this programme work for your team?

Customise modules, duration and business scenarios for your team.

Instructor-ledVirtualHybrid

Designed around your roles, tools and real workflows.