Role-Based Programme
RB0667

Adobe for Marketing

Create AI-Powered Campaigns, Social Content & Brand Assets

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in using Adobe AI tools for marketing content creation and campaign production.
  • Create campaign visuals, advertisements, social posts, promotional graphics, and product-focused assets.
  • Apply Firefly-powered generation and editing to develop and refine marketing creatives.
  • Use Adobe Express templates, brand tools, resizing, and text-generation capabilities for multi-channel content.
  • Apply responsible review for brand accuracy, product representation, copyright, claims, and AI-generated content.

Tools covered

Adobe FireflyAdobe ExpressGenerate ImageGenerative FillGenerative ExpandGenerate TemplateRewriteText EffectsGenerate VideoTranslate VideoBrand KitsResize

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Campaign Managers
  • Content Marketing Professionals
  • Social Media Professionals
  • Brand Managers
  • Product Marketing Professionals
  • Growth Marketing Professionals
  • Performance Marketing Professionals
  • Marketing Communications Professionals
  • Creative & Content Professionals
  • Marketing Operations Professionals

Prerequisites & Participant Readiness

  • Basic understanding of marketing and campaign communication
  • Familiarity with brand messaging, audiences, and digital channels
  • Basic experience with presentations or visual-content tools is helpful
  • Access to approved brand and product assets is recommended
  • No professional graphic-design expertise required
  • No previous Adobe AI experience required

TOC Modules

Concepts
  • Understanding generative AI across Adobe Firefly and Adobe Express
  • Identifying appropriate uses across campaigns, advertising, social media, and product marketing
  • Understanding generation, editing, templates, and brand-led workflows
  • Differentiating AI-assisted creative production from marketing strategy
Practical activities
  • Exploring core Firefly and Adobe Express workflows
  • Creating a first campaign visual from a text prompt
  • Generating alternate creative directions
  • Reviewing outputs against a marketing brief

Scenarios

Campaign Brief to Multi-Channel Creative Set

Campaign Brief → Adobe Firefly → Hero Visual → Adobe Express Template → Social Variations → Brand Kit → Marketing Review

Participants transform one approved campaign brief into a coordinated family of visuals for different digital channels while maintaining consistent branding.

Product Campaign to Multilingual Video

Product Message → Firefly Video Concept → Adobe Express Refinement → Translate Video → Regional Review → Localized Marketing Asset

Participants create and adapt a product-focused campaign asset for different markets while preserving human review of translation, claims, and brand consistency.

## Current Capability Reference

Adobe Express currently supports **generative editable templates** for social posts, flyers, posters, and other marketing formats, enabling teams to start from text instructions and then customize the generated design.

Adobe Express also supports structured **Brands** containing logos, colors, fonts, and graphics, and can extract brand elements from uploaded assets to help maintain consistency across marketing content.

Current Adobe Express AI capabilities include **Rewrite** for rephrasing, shortening, lengthening, and changing the tone of campaign copy, as well as generative image editing such as inserting or replacing objects.

Adobe Firefly currently includes **video translation**, allowing supported video clips to be translated and dubbed into other languages for broader campaign localization.

Adobe Express also added more brand-aware AI assistance in 2026, including applying brand colors, fonts, text, and shape changes through AI-assisted design workflows.

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