Role-Based Programme
RB0666

Adobe Firefly for Marketing

Create AI-Powered Campaign Visuals, Brand Content & Promotional Creatives

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Adobe Firefly can support campaign ideation, social content, product promotion, and brand communication.
  • Explore prompt-based image generation and generative editing for creating professional marketing visuals.
  • Create and refine campaign assets using style, composition, references, and brand-aligned creative direction.
  • Recognise opportunities to adapt one marketing concept into multiple promotional and channel-specific visual variations.
  • Apply brand, copyright, factual-accuracy, privacy, and human-review controls before publishing AI-generated marketing content.

Tools covered

Adobe FireflyText-to-ImageGenerative FillGenerative ExpandText EffectsStyle & Structure ReferencesImage EditingBackground GenerationGenerative Recolor

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Campaign Managers
  • Content Marketing Professionals
  • Brand Marketing Professionals
  • Product Marketing Professionals
  • Social Media Professionals
  • Growth Marketing Professionals
  • Marketing Communications Professionals
  • Creative Marketing Professionals
  • Demand Generation Professionals
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of marketing, campaigns, or digital content
  • Familiarity with campaign briefs, brand guidelines, or promotional communication
  • Basic visual-communication skills are helpful
  • No professional graphic-design expertise required
  • No previous Adobe Firefly experience required

TOC Modules

Concepts
  • Understanding generative AI and its role in modern marketing-content creation
  • Understanding text-to-image, generative editing, style references, and creative-variation workflows
  • Identifying applications across campaigns, social media, product promotion, and brand communication
  • Recognising where human creative direction and brand judgement remain essential
Practical activities
  • Exploring Firefly through a sample campaign brief
  • Generating an initial campaign visual from a marketing prompt

Scenarios

Campaign Brief to Social Media Creative

Campaign Brief → Audience & Message → Adobe Firefly Prompt → Campaign Visual → Generative Editing → Brand Review → Social-Ready Asset

Participants transform an approved campaign concept into a polished marketing visual and refine it for social or digital use while maintaining message and brand consistency.

Product Asset to Promotional Variation

Approved Product Asset → Generative Editing → New Campaign Context → Benefit Message → Marketing Review → Final Promotional Creative

Participants adapt an existing product visual into a new promotional treatment while preserving accurate product representation and approved brand standards.

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