Role-Based Programme
RB0665

Adobe for Sales & Business Development

AI-Powered Sales Content, Proposals & Customer Communication

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational capability to create professional visual content for prospecting, proposals, presentations, and customer communication using Adobe's AI-enabled tools.
  • Convert customer challenges, product information, and value propositions into clear sales-oriented creative assets.
  • Apply Firefly and Photoshop generative workflows to create, edit, resize, and refine customer-facing visuals.
  • Use Adobe Express templates and brand controls to produce reusable and consistent sales assets.
  • Apply brand, factual, confidentiality, intellectual-property, and human-review controls before sharing AI-generated content externally.

Tools covered

Adobe FireflyAdobe ExpressAdobe PhotoshopAdobe StockGenerative FillGenerative ExpandReference ImagesGenerate TemplateBrand Controls

Who should attend

  • Sales Managers
  • Business Development Managers
  • Account Managers
  • Key Account Managers
  • Enterprise Sales Professionals
  • Business Development Executives
  • Pre-Sales Professionals
  • Solution Sales Professionals
  • Sales Enablement Professionals
  • Inside Sales Professionals
  • Sales Development Representatives
  • Sales Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of sales and business-development processes
  • Familiarity with prospecting, discovery, proposals, presentations, and customer follow-ups
  • Basic knowledge of product or service value propositions
  • Basic presentation and digital-content skills
  • No professional graphic-design experience required
  • No previous Adobe AI experience required

TOC Modules

Concepts
  • Understanding the roles of Firefly, Express, and Photoshop in sales-content production
  • Identifying use cases across prospecting, discovery, proposals, presentations, and follow-ups
  • Understanding AI-generated visuals as sales-enablement assets rather than substitutes for validated customer information
  • Matching Adobe tools to different stages of the sales lifecycle
Practical activities
  • Exploring a basic Adobe AI content workflow
  • Creating a simple business-focused visual from a sales brief
  • Comparing alternative creative outputs

Scenarios

Target Account to Personalised Sales Asset

Account Context → Customer Challenge → Value Proposition → Adobe Firefly Visual → Photoshop Refinement → Adobe Express Layout → Sales Review → Customer Asset

Participants create a professional account-oriented visual for prospecting or customer engagement while maintaining approved messaging and brand consistency.

Discovery Requirement to Proposal & Presentation Content

Validated Discovery Inputs → Solution Story → AI-Generated Visual → Proposal Graphic → Executive Presentation Version → Pre-Sales / Product Review → Customer-Ready Assets

Participants transform confirmed discovery information into coordinated proposal and presentation visuals that make the proposed solution easier for customer stakeholders to understand.

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