Role-Based Programme
RB0664

Adobe Firefly for Sales & Business Development

Create Sales Visuals, Product Content & Customer-Facing Assets with AI

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Adobe Firefly can support prospecting, product communication, proposals, presentations, and sales enablement.
  • Explore AI-powered image and video creation for professional customer-facing sales content.
  • Create product, solution, account-engagement, and presentation visuals from structured sales requirements.
  • Experience Generative Fill, Generative Expand, and reference-image workflows for adapting approved sales assets.
  • Recognise the importance of brand consistency, product accuracy, customer privacy, and human review before external use.

Tools covered

Adobe FireflyText to ImageGenerative FillGenerative ExpandReference ImagesGenerate VideoAdobe PhotoshopAdobe ExpressContent Credentials

Who should attend

  • Sales Managers
  • Business Development Managers
  • Sales Executives
  • Business Development Executives
  • Sales Development Representatives
  • Business Development Representatives
  • Account Managers
  • Key Account Managers
  • Enterprise Sales Professionals
  • Inside Sales Professionals
  • Pre-Sales Professionals
  • Sales Enablement Professionals

Prerequisites & Participant Readiness

  • Basic understanding of sales or business-development processes
  • Familiarity with prospecting, presentations, proposals, or product communication
  • Basic presentation and business-communication skills
  • General awareness of generative AI is helpful
  • No graphic-design or programming expertise required
  • No previous Adobe Firefly experience required

TOC Modules

Concepts
  • Understanding Adobe Firefly and its role in AI-powered business content creation
  • Exploring image generation, editing, expansion, reference images, and video capabilities
  • Identifying applications across prospecting, presentations, proposals, and product communication
  • Understanding AI-generated content as sales enablement rather than a replacement for salesperson judgement
Practical activities
  • Creating a first sales-focused visual from a simple business brief
  • Mapping Sales Need → Firefly Capability → Customer-Facing Asset

Scenarios

Target Account to Visual Prospecting Asset

Target Account → Customer Challenge → Relevant Value Proposition → Firefly Prompt → AI Visual → Sales Review → Prospect Communication

Participants transform an account-relevant business problem into a professional visual that supports prospecting while ensuring final customer interpretation and communication remain under salesperson control.

Product Information to Proposal-Ready Creative

Approved Product Information → Reference Image → Firefly Generation → Generative Fill / Expand → Solution Visual → Accuracy Review → Proposal / Presentation

Participants create and adapt a customer-facing product or solution visual for use in a sales proposal or presentation.

## Current Capability Reference

Adobe Firefly currently supports business-oriented **image and video generation and editing**, including adding products or branded elements to imagery, removing content, expanding images for different formats, and using reference images to guide layouts, poses, or styles.

**Generative Fill** can add or replace selected content, while **Generative Expand** can extend an image into formats such as 1:1, 4:3, 16:9, and 3:4, making these capabilities useful when adapting approved sales assets for presentations and customer communication.

Adobe automatically applies **Content Credentials** to assets where 100% of the pixels are generated with Adobe Firefly, providing tamper-evident provenance information that supports transparency around AI-generated content.

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