Role-Based Programme
RB0661

Figma for Product & Service Management

Advanced Product Discovery, Prototyping & Cross-Functional Delivery

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Duration
32 Hours
Level
Advanced
Delivery
Instructor-Led
Format
Capability Development

Programme Objectives

  • Develop advanced capability to manage product discovery, requirements visualisation, prototyping, validation, and delivery using Figma.
  • Architect reusable product workflows connecting research, user journeys, wireframes, design systems, prototypes, and engineering handoff.
  • Apply components, variables, conditional logic, and interactive prototypes to validate complex product behaviour before development.
  • Integrate Figma Agent and Figma Make into rapid product exploration, proof-of-concept, and iterative validation workflows.
  • Establish scalable collaboration and governance across Product, Design, Engineering, Research, Operations, and business stakeholders.

Tools covered

Figma DesignFigJamFigma AgentFigma MakeFirst DraftAuto LayoutComponentsVariantsVariablesDesign SystemsLibrariesAdvanced PrototypingInteractive ComponentsDev ModeComments & Collaboration

Who should attend

  • Senior Product Managers
  • Product Managers
  • Product Owners
  • Technical Product Managers
  • Digital Product Managers
  • Service Managers
  • Product Operations Professionals
  • Product Analysts
  • Business Analysts
  • Innovation Managers
  • Product Strategy Professionals
  • Service Design Professionals
  • Product Programme Managers
  • Product / Service Team Leads

Prerequisites & Participant Readiness

  • Working understanding of product or service-management processes
  • Familiarity with customer requirements, user journeys, features, and product backlogs
  • Basic understanding of digital products and interface concepts
  • Prior exposure to collaborative product or design tools is helpful
  • No requirement to complete shorter Figma courses
  • Some advanced Figma capabilities depend on organisational plan and permissions

TOC Modules

Concepts
  • Understanding Figma Design, FigJam, Figma Make, AI capabilities, and Dev Mode
  • Mapping Figma across Discover → Define → Design → Validate → Deliver
  • Defining Product, Design, Engineering, Research, and stakeholder responsibilities
  • Establishing a single collaborative workspace for product decision-making
Practical activities
  • Mapping an existing product lifecycle into a Figma-based workflow
  • Structuring a product workspace for discovery, design, validation, and delivery

Scenarios

Customer Problem to Validated Digital Product

Customer Research → FigJam Synthesis → Problem Definition → User Journey → Requirements → Figma Wireframes → Components & Variables → Interactive Prototype → User Validation → Product Revision → Dev Mode Handoff

Participants take a validated customer problem through discovery, product definition, interactive prototyping, testing, refinement, and implementation-ready handoff.

Service Redesign to Functional Proof of Concept

Service Pain Points → Service Blueprint → Future-State Experience → Product Requirements → Figma Agent / Design → Figma Make Prototype → Stakeholder Validation → Design-System Alignment → Engineering Readiness

Participants redesign a complex service experience and convert the future-state concept into a functional proof of concept that supports business, customer, design, and engineering decision-making.

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