Role-Based Programme
RB0659

Figma for Product & Service Management

Map, Prototype & Validate Product Experiences

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in using Figma across product discovery, planning, prototyping, and stakeholder communication.
  • Translate product requirements, customer needs, and service journeys into user flows, wireframes, and interactive prototypes.
  • Use FigJam for collaborative discovery, journey mapping, brainstorming, prioritization, and workshop activities.
  • Apply Figma Make and AI-assisted workflows to rapidly explore and validate product concepts.
  • Improve product-team collaboration through structured feedback, reusable components, prototypes, and stakeholder-ready visual communication.

Tools covered

Figma DesignFigJamFigma MakeFigma AIFigma SlidesPrototypingComponentsAuto LayoutCommentsVersion HistoryFigma MCP

Who should attend

  • Product Managers
  • Product Owners
  • Service Managers
  • Digital Product Managers
  • Product Operations Professionals
  • Product Analysts
  • Business Analysts
  • Customer Experience Managers
  • Service Design Professionals
  • Innovation Managers
  • Product Strategy Professionals
  • Product & Service Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of product or service-management processes
  • Familiarity with customer needs, requirements, user journeys, or product features
  • Basic experience with digital collaboration or presentation tools
  • No professional UI/UX design expertise required
  • No coding knowledge required
  • No previous Figma experience required

TOC Modules

Concepts
  • Understanding Figma Design, FigJam, Make, Slides, and collaborative workflows
  • Understanding frames, layers, pages, objects, and reusable design elements
  • Identifying where Figma supports discovery, definition, prototyping, and validation
  • Understanding the relationship between product management and design responsibilities
Practical activities
  • Exploring the Figma workspace
  • Creating and organizing a simple product file
  • Adding basic interface and content elements
  • Sharing a file for team collaboration

Scenarios

Customer Problem to Interactive Product Prototype

Customer Problem → FigJam Discovery → Opportunity Prioritization → User Flow → Wireframe → Figma Make / Figma Prototype → Stakeholder Review

Participants take a customer problem from discovery through visual definition and create an interactive prototype that can be reviewed before development begins.

Service Journey Redesign

Current Customer Journey → Pain Points → Service Blueprint → Improvement Opportunities → Future-State Flow → Interactive Concept → Team Validation

Participants map an existing service experience, identify improvement opportunities, and create a future-state concept to support product and service-management decisions.

## Current Capability Reference

Figma Make is currently available broadly as a **prompt-to-app and interactive prototyping capability**. Figma describes it as helping teams move from rough concepts to high-fidelity interactive prototypes, and Make prototypes can now be embedded directly into **Figma Design, FigJam, and Figma Slides** for review and collaboration.

In 2026, Figma added **Make kits and attachments**, allowing generated prototypes to start with real components, data, files, and design-system context rather than relying only on generic AI output.

Figma also specifically highlights product managers using **Figma Make to prototype earlier, test assumptions, and make product concepts tangible before extensive implementation**.

Current FigJam workflows can also use the **Figma MCP ecosystem** to turn AI conversations and source material such as text, PDFs, images, and screenshots into editable diagrams, extending its usefulness for product flows, journey maps, and collaborative planning.

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