Role-Based Programme
RB0658

Figma for Product & Service Management

Visualize Requirements, User Journeys & Product Concepts

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Figma can support product discovery, requirements communication, journey mapping, concept development, and stakeholder alignment.
  • Explore Figma Design and FigJam for translating customer problems and product ideas into structured visual artifacts.
  • Create basic wireframes, user flows, product concepts, and clickable prototypes without requiring professional design expertise.
  • Use collaborative and AI-assisted capabilities to accelerate ideation, iteration, and product-team communication.
  • Apply accessibility, brand consistency, user validation, and human-review principles before treating concepts as product decisions.

Tools covered

Figma DesignFigJamFigma AIFigma MakeTemplatesComponentsAuto LayoutPrototypingComments & CollaborationDev Mode Awareness

Who should attend

  • Product Managers
  • Product Owners
  • Technical Product Managers
  • Digital Product Managers
  • Service Managers
  • Product Operations Professionals
  • Product Analysts
  • Business Analysts
  • Service Design Professionals
  • Customer Experience Professionals
  • Product Strategy Professionals
  • Innovation Managers

Prerequisites & Participant Readiness

  • Basic understanding of product or service-management activities
  • Familiarity with customer needs, requirements, features, or user journeys
  • Basic computer and presentation skills
  • No professional UI/UX design expertise required
  • No previous Figma experience required

TOC Modules

Concepts
  • Understanding the role of Figma across product discovery, design collaboration, and delivery
  • Understanding Figma Design, FigJam, files, pages, frames, and collaborative workspaces
  • Identifying product-management use cases across discovery, requirements, journeys, concepts, and reviews
  • Differentiating product-manager visualization from specialist UI/UX design responsibilities
Practical activities
  • Navigating a sample Figma product workspace
  • Creating and organizing a simple product concept board

Scenarios

Customer Problem to Clickable Product Concept

Customer Problem → FigJam Journey Map → Product Opportunity → Requirement → Figma Wireframe → Clickable Prototype → Stakeholder Review

Participants transform a customer need into a simple interactive concept that supports product discussion and validation before detailed design or development.

Service Pain Point to Future-State Experience

Existing Service Journey → Pain Point → Improvement Opportunity → Future-State Flow → Figma Concept → Team Review → Validated Direction

Participants visualize an improved service experience and use collaborative review to align product, service, and delivery stakeholders before implementation.

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