Role-Based Programme
RB0652

Figma for Marketing

Design, Scale & Launch Multi-Channel Campaign Experiences

IMAGE REQUIRED
Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop functional proficiency in using Figma across marketing ideation, campaign design, content production, landing pages, and digital experiences.
  • Build reusable brand-controlled templates for social media, digital advertising, events, one-pagers, and campaign communication.
  • Apply Figma Buzz and AI-assisted workflows to create, adapt, resize, translate, and scale campaign assets efficiently.
  • Create responsive landing-page concepts and interactive campaign experiences using Figma Sites, prototyping, and Figma Make.
  • Build reusable Brief → Design → Adapt → Review → Launch workflows that improve brand consistency and cross-functional collaboration.

Tools covered

Figma DesignFigJamFigma BuzzFigma SitesFigma MakeFigma AIAuto LayoutComponentsVariablesBrand TemplatesInteractive PrototypingAI Image & Copy Tools

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Campaign Managers
  • Content Marketing Professionals
  • Brand Marketing Professionals
  • Product Marketing Professionals
  • Social Media Managers
  • Growth Marketing Professionals
  • Performance Marketing Professionals
  • Marketing Communications Professionals
  • Creative Marketing Professionals
  • Marketing Operations Professionals
  • Event Marketing Professionals
  • Demand Generation Professionals

Prerequisites & Participant Readiness

  • Basic understanding of marketing campaigns and digital content
  • Familiarity with brand guidelines, target audiences, and campaign objectives
  • Basic experience with social media, advertising, websites, or marketing collateral
  • General familiarity with collaborative design tools is helpful
  • Basic awareness of generative AI is beneficial
  • No advanced graphic-design or coding expertise required
  • No previous Figma course completion required

TOC Modules

Concepts
  • Understanding Figma Design, FigJam, Buzz, Sites, Make, and AI within marketing workflows
  • Identifying applications across campaign planning, creative production, landing pages, and brand communication
  • Understanding shared files, pages, frames, sections, libraries, and collaborative workspaces
  • Distinguishing marketing ownership from specialist brand and design responsibilities
Practical activities
  • Creating and organising a marketing campaign workspace
  • Building initial campaign frames and content sections
  • Mapping Marketing Activity → Figma Tool → Campaign Output

Scenarios

Product Launch to Multi-Channel Campaign System

Product Launch Brief → FigJam Planning → Figma Design System → Master Creative → Figma Buzz Templates → Social & Digital Ad Variants → Figma Sites Landing Page → Stakeholder Review → Campaign Launch

Participants transform a product-launch requirement into a connected campaign system containing reusable brand assets, multi-channel creative, and a responsive digital experience.

Global Campaign to Scalable Regional Assets

Master Campaign → Brand-Controlled Buzz Template → Bulk Variations → AI-Assisted Copy Adaptation → Translation → Format Resizing → Regional Review → Approved Market Assets

Participants create a repeatable workflow for adapting one campaign across platforms and regions while maintaining controlled brand standards.

## Current Capability Reference

**Figma Buzz** currently supports marketing teams creating on-brand **social-media assets, digital ads, event materials, one-pagers, and other campaign content** from controlled templates. It also supports bulk editing, Grid View, resizing, AI-assisted copy changes, image generation, video import/trimming, plugins, and brand restrictions.

Current Buzz AI tools include capabilities to **rewrite, shorten, or translate text and create or modify imagery**, while built-in image generation can use models from OpenAI and Google.

**Figma Sites** currently enables teams to design and publish responsive websites and marketing pages within Figma, while **Figma Make** can generate code-backed landing pages and campaign experiences from natural-language instructions and existing design context.

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