Role-Based Programme
RB0651

Figma for Marketing

Plan, Create & Scale Brand-Aligned Campaign Assets

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in using Figma across campaign planning, creative production, and marketing collaboration.
  • Create brand-aligned social posts, digital advertisements, promotional assets, event materials, and campaign variations.
  • Use FigJam to organize campaign ideas, audiences, messaging, content plans, and stakeholder inputs.
  • Apply Figma Buzz templates, brand libraries, AI tools, and bulk creation to scale marketing production.
  • Use Figma Make and collaborative review workflows to explore landing pages and campaign experiences while maintaining brand governance.

Tools covered

Figma BuzzFigma DesignFigJamFigma MakeFigma SlidesBrand LibrariesMarketing TemplatesAI Image Generation & EditingBulk CreatePluginsGrid ViewVideo Trimming

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Campaign Managers
  • Content Marketing Professionals
  • Brand Managers
  • Social Media Professionals
  • Product Marketing Professionals
  • Growth Marketing Professionals
  • Performance Marketing Professionals
  • Marketing Communications Professionals
  • Marketing Operations Professionals
  • Creative & Content Professionals

Prerequisites & Participant Readiness

  • Basic understanding of marketing and campaign workflows
  • Familiarity with target audiences, brand messaging, and digital channels
  • Basic experience with presentation or visual-content tools is helpful
  • Access to approved brand assets is recommended
  • No professional graphic-design expertise required
  • No previous Figma experience required

TOC Modules

Concepts
  • Understanding Figma Design, FigJam, Buzz, Make, and Slides in the marketing workflow
  • Identifying use cases across campaigns, social media, advertising, events, and internal communication
  • Understanding collaborative cloud-based creative production
  • Differentiating campaign strategy from creative execution
Practical activities
  • Exploring the Figma marketing workspace
  • Creating and organizing a basic campaign file
  • Working with frames, text, images, and reusable assets
  • Building Campaign Brief → Workspace → Creative → Review workflow

Scenarios

Campaign Brief to Multi-Channel Asset Library

Campaign Brief → FigJam Planning → Figma Buzz Brand Template → Social + Display + Promotional Variants → Bulk Create → Grid Review → Marketing Approval

Participants transform one campaign brief into a coordinated family of brand-aligned marketing assets and scale selected variations without manually rebuilding every creative.

Product Campaign to Interactive Landing-Page Concept

Product Campaign → Audience & Message → Figma Buzz Creatives → Figma Make Landing Page → CTA Flow → Stakeholder Review

Participants combine campaign assets with an interactive landing-page concept to communicate a complete digital campaign experience before production rollout.

## Current Capability Reference

**Figma Buzz** is specifically designed for collaboration between brand and marketing teams and currently supports **social-media posts, digital ads, promotions, event materials, and other branded assets** using reusable templates and shared brand-library components.

Buzz also supports **spreadsheet-based bulk creation**, allowing marketers to link text and image fields to columns and generate multiple assets at scale. Grid View provides a campaign-level overview, while outputs can be exported as PNG, JPEG, or PDF.

Figma subsequently expanded Buzz with **design-system-connected marketing templates, plugins, and video trimming**, strengthening its role as a scalable content-production environment for marketing teams.

For interactive campaign work, **Figma Make** currently supports prompt-driven creation and refinement of marketing websites and interactive experiences, allowing teams to move from campaign descriptions to working concepts that can then be reviewed and refined.

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