Role-Based Programme
RB0650

Figma for Marketing

Create Campaign Concepts, Digital Creatives & Collaborative Marketing Assets

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Figma can support campaign planning, creative development, digital marketing, and cross-functional collaboration.
  • Explore Figma and FigJam for transforming campaign briefs and marketing ideas into structured visual concepts.
  • Create basic social, campaign, landing-page, event, and promotional design concepts using reusable layouts and components.
  • Use collaborative and AI-assisted capabilities to accelerate creative ideation, feedback, and iteration.
  • Apply brand consistency, accessibility, factual accuracy, and approval controls before publishing marketing assets.

Tools covered

Figma DesignFigJamFigma AIFigma MakeTemplatesAuto LayoutComponentsStylesPrototypingComments & Collaboration

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Campaign Managers
  • Content Marketing Professionals
  • Brand Marketing Professionals
  • Product Marketing Professionals
  • Social Media Professionals
  • Growth Marketing Professionals
  • Marketing Communications Professionals
  • Demand Generation Professionals
  • Marketing Operations Professionals
  • Creative Marketing Professionals

Prerequisites & Participant Readiness

  • Basic understanding of marketing, campaigns, or digital content
  • Familiarity with campaign briefs, brand guidelines, or promotional communication
  • Basic presentation and visual-communication skills are helpful
  • No professional UI/UX or graphic-design expertise required
  • No previous Figma experience required

TOC Modules

Concepts
  • Understanding Figma's role in campaign planning, creative development, and marketing collaboration
  • Understanding files, pages, frames, layers, sections, and shared workspaces
  • Identifying applications across social media, campaigns, events, landing pages, and promotional content
  • Recognising the relationship between marketers, designers, brand teams, and content teams
Practical activities
  • Navigating a sample marketing workspace
  • Creating and organising a simple campaign design board

Scenarios

Campaign Brief to Multi-Channel Creative Concept

Campaign Brief → Audience & Message → FigJam Ideation → Figma Creative → Brand Review → Channel Adaptation → Approved Campaign Asset

Participants translate an approved campaign brief into a visual concept and adapt it for different digital marketing requirements while maintaining brand consistency.

Marketing Idea to Landing-Page Concept

Campaign Objective → Content Structure → Figma Layout → CTA & Visual Hierarchy → Interactive Concept → Marketing Review → Handoff

Participants create a simple landing-page concept that communicates campaign messaging and conversion intent clearly before detailed design or development.

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