Role-Based Programme
RB0632

Canva for Marketing

Master AI-Powered Campaigns, Brand Systems & Scalable Content Operations

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Duration
32 Hours
Level
Advanced
Delivery
Instructor-Led
Format
Capability Development

Programme Objectives

  • Develop advanced expertise in planning, creating, adapting, analysing, and scaling multi-channel marketing campaigns with Canva.
  • Architect reusable brand systems, templates, campaign workflows, and AI-assisted content-production frameworks.
  • Apply Canva AI, Magic Studio at Scale, Sheets AI, research, and data visualisation to accelerate campaign planning and execution.
  • Build integrated social, advertising, presentation, website, video, and interactive marketing experiences from shared campaign inputs.
  • Establish governed Brief → Research → Create → Scale → Review → Publish → Measure → Optimise marketing workflows.

Tools covered

Canva Visual SuiteCanva AI 2.0Canva Design ModelCanva PresentationsCanva DocsCanva WhiteboardsCanva SheetsSheets AICanva WebsitesCanva Code 2.0Magic Studio at ScaleMagic WriteMagic ResizeTranslateBackground RemoverMagic ChartsMagic InsightsBrand KitBrand IntelligenceConnectorsWeb ResearchSchedulingVideo & Collaboration Tools

Who should attend

  • Marketing Directors
  • Marketing Managers
  • Digital Marketing Managers
  • Brand Managers
  • Campaign Managers
  • Content Marketing Managers
  • Product Marketing Managers
  • Growth Marketing Professionals
  • Demand Generation Professionals
  • Performance Marketing Professionals
  • Marketing Communications Professionals
  • Social Media Managers
  • Creative Operations Professionals
  • Marketing Operations Leaders
  • Regional & Global Marketing Professionals

Prerequisites & Participant Readiness

  • Strong understanding of marketing campaigns, audiences, positioning, and digital channels
  • Familiarity with brand guidelines and multi-channel marketing content
  • Basic experience with presentations, social creative, spreadsheets, or campaign reporting
  • Understanding of campaign metrics and customer journeys is beneficial
  • General familiarity with generative AI is recommended
  • Previous Canva experience is helpful but not mandatory
  • Completion of shorter Canva programmes is not required

TOC Modules

Concepts
  • Understanding the Canva Visual Suite across ideation, planning, creation, publishing, and reporting
  • Understanding Canva AI, Docs, Sheets, Whiteboards, Presentations, Websites, Video, and interactive experiences
  • Mapping capabilities across awareness, consideration, conversion, retention, and advocacy
  • Designing integrated rather than isolated marketing-content workflows
Practical activities
  • Auditing an existing marketing process for Canva opportunities
  • Mapping Marketing Activity → Canva Capability → Output → Channel → KPI
  • Designing an integrated Canva marketing operating model

Scenarios

Global Product Launch to Integrated Multi-Channel Campaign

Product Launch Brief → Web Research → Whiteboard Planning → Brand Intelligence → Canva AI → Master Campaign → Magic Studio at Scale → Social + Advertising + Video → Canva Website → Regional Localization → Review → Launch

Participants create a complete multi-channel product-launch campaign using a shared brand and data foundation while adapting creative for different platforms and regions.

Always-On Marketing Content Engine

Campaign Calendar → Canva Sheets / Sheets AI → Structured Content Data → Brand Templates → Canva AI → Magic Studio at Scale → Personalized Variants → Scheduled Production → Campaign Reporting → Optimisation

Participants architect a repeatable marketing-production system capable of planning, generating, adapting, governing, and reviewing recurring branded content at scale.

## Current Capability Reference

As of September 2026, **Canva AI 2.0** is Canva's newest AI architecture and is being introduced as a conversational and agentic creation environment. It can generate **fully layered, editable designs** and introduces workflows including **Brand Intelligence, Connectors, Scheduling, Web Research, Sheets AI, and Canva Code 2.0**. Some Canva AI 2.0 capabilities are still being rolled out from research preview, so enterprise availability should be validated before delivery.

**Magic Studio at Scale** supports bulk marketing-content production directly from Canva Sheets, including scaled use of capabilities such as **Magic Write, Translate, Background Remover, and Magic Resize**. Canva Sheets also includes **Magic Insights, Magic Charts, and Magic Formulas** for turning marketing data into analysis and visual communication.

Canva's current Visual Suite connects **Whiteboards, Docs, Sheets, Presentations, Websites, and Video** within shared projects. Canva specifically describes marketing workflows that can progress from collaborative campaign planning through briefs, Sheets-based calendars and budgets, presentations, and published Websites without rebuilding assets across separate systems.

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