Role-Based Programme
RB0630

Canva for Marketing

Create Campaigns, Brand Content & Multi-Channel Marketing Assets

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build practical capability in using Canva to create professional campaign, social, promotional, and brand communication assets.
  • Translate campaign briefs, audience needs, and marketing messages into structured visual content.
  • Create reusable templates and brand-aligned assets for digital, social, email, event, and presentation channels.
  • Use Canva AI and collaborative workflows to accelerate ideation, content development, adaptation, and review.
  • Apply brand, copyright, accessibility, factual-accuracy, and approval controls before publishing marketing content.

Tools covered

Canva Visual SuiteCanva AIMagic DesignMagic WriteMagic MediaBrand KitTemplatesCanva DocsWhiteboardsPresentationsSocial Media DesignsVideo EditingResize & Format AdaptationCollaboration & Comments

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Campaign Managers
  • Content Marketing Professionals
  • Brand Marketing Professionals
  • Product Marketing Professionals
  • Social Media Professionals
  • Growth Marketing Professionals
  • Demand Generation Professionals
  • Marketing Communications Professionals
  • Marketing Operations Professionals
  • Creative Marketing Professionals
  • Event Marketing Professionals
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of marketing, campaigns, or digital content
  • Familiarity with campaign briefs, target audiences, and brand guidelines
  • Basic presentation and content-writing skills
  • No professional graphic-design expertise required
  • No previous Canva experience required

TOC Modules

Concepts
  • Understanding Canva's role across campaign planning, design, content creation, and marketing communication
  • Understanding templates, pages, assets, folders, shared workspaces, and the Visual Suite
  • Identifying suitable Canva applications across social, campaigns, events, digital ads, and presentations
  • Understanding the relationship between marketing, creative, brand, and content teams
Practical activities
  • Creating and organizing a marketing workspace
  • Selecting and adapting an appropriate campaign template
  • Building a basic reusable campaign structure

Scenarios

Campaign Brief to Multi-Channel Marketing Assets

Campaign Brief → Target Audience → Core Message → Canva Creative → Brand Review → Social / Digital / Email Variations → Final Campaign Assets

Participants transform an approved campaign brief into a coordinated set of visual marketing assets while maintaining consistent messaging and brand identity.

Product Launch to Integrated Campaign Content

Product Launch Brief → Value Proposition → Campaign Concept → Canva AI & Design Workflow → Promotional Assets → Video / Presentation Adaptation → Marketing Review → Launch Content

Participants create a practical product-launch content package and adapt the core message across multiple marketing formats and customer touchpoints.

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Instructor-ledVirtualHybrid

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