Role-Based Programme
RB0629

Canva for Marketing

Create Branded Campaign, Social & Promotional Content with AI

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Canva supports campaign creation, social media, product promotion, and day-to-day marketing content.
  • Explore AI-assisted design, image generation, templates, branding, resizing, and content-planning capabilities.
  • Experience converting campaign briefs into professional branded visual assets.
  • Discover practical approaches for adapting one creative concept across multiple marketing channels.
  • Recognise the importance of brand consistency, factual accuracy, rights, approvals, and human creative review.

Tools covered

Canva AIMagic DesignMagic MediaMagic WriteBrand KitMagic Resize / Magic SwitchBackground RemoverContent PlannerTemplates

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Campaign Managers
  • Brand Managers
  • Content Marketing Professionals
  • Social Media Professionals
  • Product Marketing Professionals
  • Marketing Communications Professionals
  • Growth Marketing Professionals
  • Advertising Professionals
  • Marketing Executives
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of marketing and campaign communication
  • Familiarity with social media, digital content, or brand communication
  • Basic computer and presentation skills
  • No professional graphic-design expertise required
  • No previous Canva experience required

TOC Modules

Concepts
  • Understanding Canva's role across campaign, social, brand, and promotional content
  • Exploring templates, Canva AI, Magic Design, media, and editing capabilities
  • Identifying suitable use cases across awareness, engagement, and promotional campaigns
  • Understanding AI-assisted design as support for marketing creativity and judgement
Practical activities
  • Exploring the Canva marketing workspace
  • Creating a simple campaign visual from a marketing brief

Scenarios

Campaign Brief to Multi-Channel Content

Campaign Objective → Target Audience → Canva AI / Template → Master Creative → Brand Kit → Magic Resize → Review → Social & Digital Assets

Participants transform a marketing brief into a coordinated family of branded assets for multiple campaign channels.

Product Promotion to Scheduled Social Campaign

Product Information → Customer Benefit → Promotional Visual → Content Variations → Marketing Review → Content Planner → Scheduled Campaign

Participants create and prepare a short product-promotion campaign while maintaining message consistency, brand standards, and controlled publishing.

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