Role-Based Programme
RB0506

Gemini for Google Workspace for Marketing

Advanced AI Workflows for Campaign Strategy, Content, Analytics & Marketing Operations

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Duration
32 Hours
Level
Advanced
Delivery
Instructor-Led
Format
Capability Development

Programme Objectives

  • Develop advanced proficiency in using Gemini across Google Workspace for campaign planning, content development, analysis, collaboration, and marketing operations.
  • Apply Gemini to market research, audience insight synthesis, campaign briefs, content planning, performance analysis, and stakeholder communication.
  • Use Google Sheets with Gemini to analyze campaign performance, channel data, budgets, leads, engagement, and conversion metrics.
  • Build connected marketing workflows across Gmail, Drive, Docs, Sheets, Slides, Forms, Meet, and Chat.
  • Establish responsible AI practices covering brand accuracy, customer data, claims, copyright, approvals, and human marketing ownership.

Tools covered

Gemini for Google WorkspaceGmailGoogle DriveGoogle DocsGoogle SheetsGoogle SlidesGoogle MeetGoogle ChatGoogle FormsGemini Side Panel

Who should attend

  • Marketing Managers
  • Senior Marketing Managers
  • Digital Marketing Professionals
  • Campaign Managers
  • Product Marketing Managers
  • Brand Managers
  • Content Marketing Professionals
  • Growth Marketing Professionals
  • Demand Generation Professionals
  • Performance Marketing Professionals
  • Marketing Operations Professionals
  • Customer Marketing Professionals
  • Marketing Communications Professionals
  • Market Research Professionals
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Good understanding of marketing strategy and campaign execution
  • Familiarity with target audiences, channels, content, leads, and campaign KPIs
  • Working knowledge of Google Workspace applications
  • Basic proficiency with Google Sheets
  • Familiarity with digital marketing and performance reporting is helpful
  • Basic understanding of generative AI concepts
  • Access to an eligible Google Workspace environment with Gemini capabilities is recommended

TOC Modules

Concepts
  • Understanding Gemini across Gmail, Drive, Docs, Sheets, Slides, Meet, Chat, and Forms
  • Mapping Gemini across research, planning, production, activation, and optimization
  • Understanding contextual and cross-Workspace marketing workflows
  • Differentiating AI-assisted execution from marketing strategy and brand ownership
Practical activities
  • Exploring advanced marketing use cases
  • Creating reusable marketing prompt structures
  • Mapping Marketing Activity → Workspace App → Gemini Capability
  • Building Marketing Need → Gemini Assistance → Review → Action workflow

Scenarios

Integrated Product Launch Campaign

Market Research → Audience Insights → Campaign Brief → Content Plan → Multi-Channel Messaging → Campaign Data → Performance Analysis → Executive Review → Optimization

Participants develop and analyze an integrated product-launch campaign using Gemini across Google Workspace while maintaining human control over positioning, claims, targeting, and final publication.

Underperforming Campaign Recovery

Campaign Performance Data → Google Sheets Analysis → Funnel Drop-Off → Customer & Campaign Context → Gemini Synthesis → Optimization Options → Management Review → Revised Campaign Plan

Participants diagnose an underperforming campaign, identify evidence-based areas requiring improvement, develop optimization options, and prepare a controlled recovery plan for marketing approval.

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