Role-Based Programme
RB0505

Gemini for Google Workspace for Marketing

AI-Assisted Campaign Planning, Content Operations & Marketing Intelligence

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Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop practical proficiency in using Gemini across Google Workspace for campaign planning, content development, research, analysis, and marketing operations.
  • Synthesize approved market research, customer information, campaign data, brand documentation, and stakeholder inputs into actionable marketing insights.
  • Apply Gemini to campaign briefs, audience analysis, content workflows, performance reporting, competitive analysis, and launch communication.
  • Build reusable AI-assisted workflows across Docs, Sheets, Gmail, Drive, Slides, Meet, and Forms for marketing teams.
  • Apply brand governance, source validation, privacy, factual accuracy, copyright awareness, and human marketing judgement throughout AI-assisted workflows.

Tools covered

Gemini for Google WorkspaceGemini in GmailGoogle DriveGoogle DocsGoogle SheetsGoogle SlidesGoogle MeetGoogle FormsSource-Grounded Search & SynthesisAI-Assisted WritingData AnalysisSummarization & Marketing Content Support

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Campaign Managers
  • Content Marketing Professionals
  • Product Marketing Professionals
  • Brand Marketing Professionals
  • Demand Generation Professionals
  • Growth Marketing Professionals
  • Marketing Communications Professionals
  • Marketing Operations Professionals
  • Customer Marketing Professionals
  • Market Research Professionals
  • Marketing Analysts
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Working knowledge of marketing, campaign, content, or customer-engagement activities
  • Familiarity with campaign briefs, marketing data, customer insights, or performance reporting
  • Basic working knowledge of Google Workspace applications
  • Basic spreadsheet and business-documentation skills
  • No programming expertise required
  • No previous Gemini training required

TOC Modules

Concepts
  • Understanding Gemini across Gmail, Drive, Docs, Sheets, Slides, Meet, and Forms
  • Mapping AI assistance to research, campaigns, content, analytics, and marketing operations
  • Understanding structured prompting using Objective → Audience → Context → Evidence → Brand Constraints → Output
  • Differentiating AI assistance from creative, brand, commercial, and campaign decision-making
Practical activities
  • Creating structured prompts for common marketing activities
  • Comparing generic and context-rich marketing outputs
  • Mapping marketing workflows to appropriate Workspace applications

Scenarios

Market Opportunity to Integrated Campaign

Approved Market & Customer Inputs → Gemini-Assisted Research Synthesis → Audience Insight → Campaign Brief → Messaging & Content Plan → Channel Execution → Performance Tracking → Optimization → Marketing Review

Participants use Gemini across Google Workspace to develop and evaluate an integrated campaign while maintaining human ownership of positioning, creative decisions, and final campaign approval.

Campaign Performance to Optimization Plan

Validated Campaign Data → Gemini-Assisted Analysis → KPI Variances → Audience & Channel Insights → Optimization Options → Marketing Manager Review → Updated Campaign Actions → Leadership Reporting

Participants transform validated campaign-performance information into structured improvement actions while ensuring that conclusions and optimization decisions remain evidence-based and marketer-led.

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