Role-Based Programme
RB0504

Gemini for Google Workspace for Marketing

AI-Assisted Campaign Planning, Content, Analysis & Marketing Workflows

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational capability to use Gemini across Google Workspace for campaign planning, content development, market analysis, and marketing coordination.
  • Create campaign briefs, messaging frameworks, content drafts, audience-specific communications, and stakeholder presentations.
  • Use Gemini in Sheets to organise and analyse campaign, customer, channel, and marketing-performance data.
  • Summarise emails, documents, and campaign information into insights, actions, and management-ready updates.
  • Apply brand consistency, factual validation, data confidentiality, human review, and responsible AI practices throughout marketing workflows.

Tools covered

Gemini for Google WorkspaceGemini in GmailGoogle DocsGoogle SheetsGoogle SlidesGoogle DriveWorkspace ContextGemini Data Analysis & Charts

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Content Marketing Professionals
  • Brand Managers
  • Campaign Managers
  • Product Marketing Professionals
  • Marketing Communications Professionals
  • Growth Marketing Professionals
  • Demand Generation Professionals
  • Marketing Analysts
  • Marketing Operations Professionals
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of marketing and campaign-management activities
  • Familiarity with marketing briefs, customer segments, campaigns, content, or performance metrics
  • Basic familiarity with Google Workspace applications
  • Basic spreadsheet and document skills
  • No AI or programming expertise required
  • No previous Gemini experience required

TOC Modules

Concepts
  • Understanding Gemini across Gmail, Docs, Sheets, Slides, and Drive
  • Mapping AI assistance across Research → Plan → Create → Analyse → Optimise
  • Identifying marketing tasks suited to AI assistance
  • Understanding the role of human judgement in positioning, brand, and campaign decisions
Practical activities
  • Exploring Gemini within selected Workspace applications
  • Mapping a sample marketing campaign to relevant Gemini capabilities
  • Creating a basic AI-assisted marketing workflow

Scenarios

Campaign Brief to Multi-Channel Marketing Plan

Business Objective → Audience → Gemini-Assisted Campaign Brief → Core Messaging → Channel Adaptation → Content Plan → Marketing Review → Launch Readiness

Participants convert a business objective into a structured campaign brief, messaging framework, and coordinated multi-channel marketing plan.

Campaign Performance to Optimisation Decision

Campaign Data → Gemini in Sheets → KPI Analysis → Channel Comparison → Key Insights → Optimisation Actions → Stakeholder Slides → Marketing Decision

Participants transform campaign-performance information into a concise optimisation review highlighting performance, opportunities, recommended actions, and required stakeholder decisions.

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