Role-Based Programme
RB0503

Gemini for Google Workspace for Marketing

Accelerate Campaign Planning, Content & Marketing Productivity

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Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Gemini across Google Workspace can support everyday marketing planning, content, analysis, and communication.
  • Use AI assistance to summarize market information, campaign documents, customer feedback, and internal discussions.
  • Explore Gemini for drafting campaign briefs, marketing copy, content ideas, presentations, and stakeholder communication.
  • Use Google Sheets with Gemini to organize and review basic campaign-performance information.
  • Apply responsible AI practices for brand consistency, customer privacy, factual accuracy, copyright, and human marketing review.

Tools covered

Gemini for Google WorkspaceGmailGoogle DriveGoogle DocsGoogle SheetsGoogle SlidesGoogle FormsGoogle MeetGemini Side Panel

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Campaign Executives
  • Content Marketing Professionals
  • Brand Professionals
  • Social Media Professionals
  • Product Marketing Professionals
  • Growth Marketing Professionals
  • Marketing Communications Professionals
  • Marketing Operations Professionals
  • Market Research Professionals
  • Marketing Team Members

Prerequisites & Participant Readiness

  • Basic understanding of marketing and campaign activities
  • Familiarity with audiences, messaging, content, or digital channels
  • Basic experience with Google Workspace applications
  • No advanced spreadsheet knowledge required
  • No programming expertise required
  • No previous Gemini experience required

TOC Modules

Concepts
  • Understanding Gemini across Gmail, Drive, Docs, Sheets, Slides, Forms, and Meet
  • Identifying practical applications across research, campaigns, content, and reporting
  • Understanding AI-assisted productivity within marketing workflows
  • Differentiating AI-generated drafts from approved marketing content
Practical activities
  • Exploring Gemini in common Workspace applications
  • Testing basic marketing prompts
  • Mapping Marketing Task → Workspace App → Gemini Support

Scenarios

Campaign Idea to Multi-Channel Content

Campaign Objective → Customer Context → Google Docs Brief → Gemini Drafts → Email + Social + Presentation Content → Marketing Review

Participants turn an approved campaign objective into a concise brief and develop coordinated content for multiple communication channels.

Campaign Review & Optimization Discussion

Campaign Data → Google Sheets → Gemini Summary → Performance Insight → Google Slides Review → Team Meeting → Next Actions

Participants review basic campaign-performance data, identify areas requiring marketer investigation, and convert approved conclusions into a structured action plan.

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