Role-Based Programme
RB0418

Meta AI & Manus for Marketing

Build AI-Assisted Research, Campaign Content & Marketing Workflows

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Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational capability in using Meta AI and Manus across marketing research, campaign planning, content development, and reporting.
  • Analyse market, competitor, customer, and campaign information to identify insights and marketing opportunities.
  • Create structured AI-assisted workflows for campaign briefs, audience messaging, content production, and performance review.
  • Apply Manus for multi-step marketing research, analysis, and deliverable creation with appropriate human checkpoints.
  • Maintain brand consistency, factual accuracy, customer-data privacy, intellectual-property awareness, and responsible AI practices.

Tools covered

Meta AIManus AIDeep ResearchFile & Data AnalysisAI AgentsWeb-Based ResearchDocument & Presentation GenerationConnected Workflows

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Campaign Managers
  • Content Marketing Professionals
  • Brand Managers
  • Product Marketing Professionals
  • Marketing Communications Professionals
  • Demand Generation Professionals
  • Marketing Operations Professionals
  • Market Research Professionals
  • Marketing Analysts
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of marketing, campaigns, content, or customer communication
  • Familiarity with campaign briefs, audience segments, marketing content, or performance reporting
  • General awareness of generative AI is helpful
  • Basic experience working with business documents and spreadsheets is beneficial
  • No coding or AI-development expertise required
  • No previous Meta AI or Manus course completion required

TOC Modules

Concepts
  • Understanding conversational AI, research assistants, and autonomous AI agents
  • Comparing Meta AI for rapid research, ideation, and content assistance with Manus for delegated multi-step marketing tasks
  • Mapping AI assistance across Research → Plan → Create → Launch → Measure → Improve
  • Differentiating AI-generated suggestions from approved marketing decisions
Practical activities
  • Exploring representative marketing requests using Meta AI and Manus
  • Mapping Marketing Activity → AI Capability → Human Review → Business Outcome

Scenarios

Market Opportunity to Campaign Plan

Market Question → AI-Assisted Research → Competitor & Customer Insights → Audience Opportunity → Campaign Brief → Messaging → Multi-Channel Content Plan → Marketing Review

Participants use Meta AI and Manus to move from initial market research to a structured campaign plan while keeping audience assumptions, positioning, brand claims, and final campaign decisions under marketing ownership.

Campaign Performance to Optimisation Action

Campaign Data → AI-Assisted Analysis → Performance Trends → Underperforming Areas → Improvement Hypotheses → Marketing Validation → Optimisation Plan → Management Presentation

Participants analyse campaign results and develop practical optimisation actions while validating AI-generated interpretations against underlying marketing data before implementation.

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