Role-Based Programme
RB0417

Meta AI & Manus for Marketing

Accelerate Research, Campaign Ideation & Content Planning

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Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Meta AI and Manus can support marketing research, campaign planning, content ideation, and communication.
  • Use AI to summarize market, customer, competitor, and campaign information into structured marketing insights.
  • Explore Meta AI for rapid brainstorming, messaging, and content development, and Manus for structured multi-step research and planning tasks.
  • Apply AI assistance to campaign briefs, audience analysis, content calendars, and stakeholder-ready summaries.
  • Apply responsible AI practices covering brand accuracy, customer privacy, copyright, source verification, claims, and human marketing ownership.

Tools covered

Meta AIManusAI ChatWeb ResearchDocument AnalysisMultimodal InteractionContent GenerationTask PlanningAI-Assisted Research & Reporting

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Campaign Executives
  • Content Marketing Professionals
  • Brand Professionals
  • Product Marketing Professionals
  • Growth Marketing Professionals
  • Social Media Professionals
  • Marketing Communications Professionals
  • Demand Generation Professionals
  • Marketing Operations Professionals
  • Market Research Professionals

Prerequisites & Participant Readiness

  • Basic understanding of marketing and campaign activities
  • Familiarity with audiences, messaging, content, or digital channels
  • Basic experience with digital productivity tools
  • General awareness of generative AI is helpful
  • No programming expertise required
  • No previous Meta AI or Manus experience required

TOC Modules

Concepts
  • Understanding generative AI and AI-agent concepts in marketing workflows
  • Comparing conversational AI assistance with structured multi-step task execution
  • Identifying suitable use cases across research, planning, content, and reporting
  • Differentiating AI-generated suggestions from marketing judgement and approval
Practical activities
  • Exploring Meta AI and Manus using marketing-focused tasks
  • Testing basic campaign and content prompts
  • Mapping Marketing Task → Appropriate AI Tool → Expected Output

Scenarios

Market Opportunity to Campaign Concept

Market Question → Manus Research → Customer & Competitor Insights → Meta AI Ideation → Campaign Concept → Messaging → Marketing Review

Participants research a market opportunity, organize relevant evidence, generate campaign concepts, and refine the strongest direction for human marketing approval.

Campaign Brief to Multi-Channel Content Plan

Campaign Objective → Audience Context → Meta AI Messaging Ideas → Content Variants → Manus Structured Plan → Content Calendar → Stakeholder Review

Participants transform an approved campaign objective into messaging ideas and a structured multi-channel content plan while validating claims, tone, and brand alignment before use.

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