Role-Based Programme
RB0416

Meta AI & Manus for Sales & Business Development

AI-Assisted Prospect Research, Personalized Outreach & Sales Intelligence

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Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build practical capability in using Meta AI and Manus for prospect research, account intelligence, outreach preparation, discovery, and sales follow-through.
  • Use AI-assisted research to identify relevant company developments, business priorities, stakeholder context, and potential sales opportunities.
  • Create personalized outreach, account briefs, discovery questions, proposal inputs, and client presentations from verified information.
  • Apply Manus agentic workflows to structured lead research, account comparison, data enrichment, and repeatable sales tasks.
  • Apply source validation, customer privacy, commercial accuracy, human review, and responsible AI throughout sales activities.

Tools covered

Meta AIMeta AI Deep ResearchFile & Document AnalysisPresentation & Document CreationManus AIManus Agent ModeWide ResearchBrowser OperatorWeb ResearchSpreadsheet AnalysisData VisualizationTask Planning & Multi-Step Sales Workflows ([AI Meta][1])

Who should attend

  • Sales Managers
  • Business Development Managers
  • Account Executives
  • Enterprise Sales Professionals
  • Key Account Managers
  • Strategic Account Managers
  • Inside Sales Professionals
  • Business Development Executives
  • Pre-Sales Professionals
  • Solution Sales Professionals
  • Sales Operations Professionals
  • Revenue Operations Professionals
  • Partnership & Alliance Professionals
  • Sales Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of sales, prospecting, or business-development activities
  • Familiarity with customer research, outreach, discovery, proposals, or account management
  • Basic experience using generative AI tools is helpful
  • Basic spreadsheet and business-documentation skills
  • Ability to validate externally researched business information
  • No programming expertise required
  • No previous Meta AI or Manus training required

TOC Modules

Concepts
  • Understanding conversational AI, research assistants, and agentic task execution
  • Identifying applications across prospecting, account research, outreach, discovery, and sales enablement
  • Differentiating quick conversational assistance from multi-step agent workflows
  • Understanding human ownership of customer, opportunity, pricing, and commercial decisions
Practical activities
  • Exploring a sample prospecting task using Meta AI and Manus
  • Comparing conversational and agentic approaches to the same sales task
  • Mapping Sales Activity → AI Capability → Human Review → Outcome

Scenarios

Company Signal to Qualified Prospecting Opportunity

Target Company → Meta AI Research → Verified Business Signals → Manus Account Enrichment → Opportunity Hypothesis → Relevant Stakeholders → Personalized Outreach → Salesperson Review

Participants use Meta AI and Manus to convert verified company developments into prioritized prospecting opportunities while ensuring all account facts and outreach claims are validated before use.

Discovery Input to Personalized Client Pitch

Account Research → Customer Context → Discovery Inputs → Need & Business Impact → Manus-Assisted Proposal Structure → Personalized Presentation → Commercial Review → Customer Follow-Up

Participants create a customer-specific pitch using researched and validated information while keeping solution accuracy, pricing, commitments, and final sales decisions under human ownership.

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