Role-Based Programme
RB0392

Bolt.new for Marketing

Build Campaign Microsites, Lead Experiences & Interactive Marketing Prototypes

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build practical capability in using Bolt.new to create marketing landing pages, campaign microsites, lead-generation experiences, and interactive digital prototypes.
  • Translate campaign objectives, audience requirements, content, calls to action, and brand guidelines into structured AI prompts.
  • Create and refine responsive marketing experiences with forms, navigation, interactive components, and basic application logic.
  • Use rapid prototyping to support campaign ideation, event promotion, product launches, lead capture, and stakeholder reviews.
  • Apply brand governance, accessibility, privacy, data-handling, technical validation, and responsible deployment practices.

Tools covered

Bolt.newAI Prompt-to-App GenerationWeb Application PrototypingLanding Page CreationUI GenerationFormsInteractive ComponentsApplication LogicData Capture ConceptsResponsive DesignLive PreviewIterative Editing & Deployment

Who should attend

  • Marketing Managers
  • Digital Marketing Managers
  • Campaign Managers
  • Growth Marketing Professionals
  • Demand Generation Professionals
  • Product Marketing Managers
  • Content Marketing Professionals
  • Brand Managers
  • Marketing Communications Professionals
  • Marketing Operations Professionals
  • Event Marketing Professionals
  • Customer Marketing Professionals
  • Marketing Technology Professionals
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of marketing campaigns and digital customer journeys
  • Familiarity with landing pages, lead-generation forms, content, or campaign assets
  • Ability to describe audience, campaign objectives, messaging, and required user actions
  • Basic awareness of brand and customer-data privacy requirements
  • No advanced web-development expertise required
  • No previous Bolt.new experience required

TOC Modules

Concepts
  • Understanding AI-assisted website and application generation
  • Identifying marketing use cases across campaigns, events, launches, lead generation, and customer engagement
  • Understanding the relationship between prompts, generated UI, code, content, and application behaviour
  • Differentiating rapid prototypes from production-ready marketing platforms
Practical activities
  • Exploring the Bolt.new workspace, preview, and iterative workflow
  • Creating a simple campaign landing page from a marketing brief
  • Mapping Campaign Objective → Audience → Experience → CTA → Bolt.new Build

Scenarios

Campaign Brief to Lead-Generation Microsite

Campaign Objective → Audience & Messaging → Bolt.new Prompt → Landing Page → Lead Form → Interactive CTA → Responsive Testing → Marketing Review → Controlled Launch

Participants transform a marketing brief into a functional campaign experience while ensuring messaging, customer-data collection, brand standards, and final launch decisions remain human-reviewed.

Webinar Campaign to Registration Experience

Webinar Brief → Content & Speaker Inputs → Bolt.new Microsite → Registration Flow → Confirmation Experience → Stakeholder Review → Final Campaign Experience

Participants create a practical webinar-registration prototype that combines promotional content, user interaction, and lead capture while maintaining marketing, privacy, and technical approval controls.

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