Role-Based Programme
RB0366

Lovable.dev for Marketing

Build AI-Powered Campaign Experiences, Landing Pages & Marketing Applications

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Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational capability in using Lovable.dev to create interactive marketing pages, campaign experiences, lead-generation tools, and lightweight applications.
  • Translate campaign objectives, audience needs, and marketing requirements into structured AI build prompts and working digital experiences.
  • Build data-backed forms, lead-capture workflows, calculators, campaign tools, and personalised marketing experiences.
  • Apply testing, analytics, stakeholder feedback, and iterative refinement to improve campaign experiences.
  • Maintain brand consistency, customer-data privacy, factual accuracy, security, and human approval before public deployment.

Tools covered

Lovable.devLovable AI App BuilderLovable CloudSupabaseForms & DatabasesVisual EditingExternal API IntegrationsGitHub IntegrationHosting & Analytics

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Campaign Managers
  • Growth Marketing Professionals
  • Demand Generation Professionals
  • Content Marketing Professionals
  • Brand Managers
  • Product Marketing Professionals
  • Marketing Operations Professionals
  • Marketing Technology Professionals
  • Customer Acquisition Professionals
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of marketing campaigns and digital customer journeys
  • Familiarity with landing pages, lead generation, campaign content, or marketing funnels
  • General awareness of web applications and digital experiences is helpful
  • Basic understanding of marketing data is beneficial
  • No advanced coding expertise required
  • No previous Lovable.dev course completion required

TOC Modules

Concepts
  • Understanding AI-assisted application and web-experience creation through natural-language instructions
  • Mapping marketing opportunities across Attract → Engage → Capture → Convert → Measure → Improve
  • Identifying suitable use cases such as campaign pages, lead tools, calculators, microsites, and interactive experiences
  • Differentiating campaign prototypes from production-ready public applications
Practical activities
  • Building a simple campaign landing experience from a marketing brief
  • Mapping Marketing Objective → Lovable Build → Customer Interaction → Campaign Outcome

Scenarios

Campaign Brief to Interactive Lead-Generation Experience

Campaign Objective → Audience & Messaging → Lovable Build Prompt → Landing Page → Interactive Tool → Lead Form → Data Capture → Marketing Follow-Up → Campaign Review

Participants transform a marketing campaign brief into a functioning digital experience that attracts and captures prospects while maintaining brand, privacy, and approval controls.

Static Campaign Page to Conversion-Focused Digital Experience

Existing Campaign → Customer Journey Review → Lovable Redesign → Interactive Content → Personalised CTA → Lead Capture → Analytics → Optimisation

Participants convert a conventional marketing page into a more interactive experience and use validated engagement information to prioritise improvements before wider campaign rollout.

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