Role-Based Programme
RB0253

DeepSeek for Product & Service Management

AI-Assisted Product Analysis, Requirements & Decision Support

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Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how DeepSeek can support Product and Service Management across discovery, requirements, analysis, prioritisation, and documentation.
  • Explore practical prompting techniques for customer problems, product requirements, feature ideas, and business decisions.
  • Apply DeepSeek's reasoning capabilities to compare product options, examine trade-offs, and challenge assumptions.
  • Experience how extensive product, customer, and business information can be synthesised into structured product insights.
  • Recognise accuracy, customer privacy, confidentiality, intellectual property, bias, and human-review requirements when using AI for product decisions.

Tools covered

DeepSeekThinking ModeLong-Context AnalysisStructured Content GenerationAnalytical Reasoning

Who should attend

  • Product Managers
  • Product Owners
  • Service Managers
  • Product Management Executives
  • Product Analysts
  • Digital Product Managers
  • Business Product Managers
  • Product Operations Professionals
  • Product Strategy Professionals
  • Customer Experience Managers
  • Service Design Professionals
  • Product Leads
  • Product & Service Team Managers

Prerequisites & Participant Readiness

  • Basic understanding of Product or Service Management activities
  • Familiarity with customer needs, requirements, features, or product planning is helpful
  • Basic computer and document-handling skills
  • No AI or programming knowledge required
  • No previous DeepSeek experience required

TOC Modules

Concepts
  • Understanding DeepSeek and Generative AI from a Product and Service Management perspective
  • Identifying applications across discovery, requirements, analysis, planning, and communication
  • Understanding standard responses versus deeper reasoning using Thinking Mode
  • Understanding AI assistance versus Product Manager judgement and ownership
  • Recognising hallucinations, unsupported assumptions, and confidential-product-information risks
Practical activities
  • Exploring DeepSeek through common product and service management activities
  • Comparing a traditional product-analysis task with a DeepSeek-assisted approach

Scenarios

Customer Feedback to Product Opportunity

Customer Feedback → Theme Analysis → Customer Pain Points → Problem Statements → Feature Ideas → Evaluation Criteria → Product Opportunity Brief

Participants use DeepSeek to analyse sample customer feedback, identify recurring needs, develop structured problem statements, and generate potential product or service improvements for Product Manager review.

Business Requirement to Feature Decision

Business Requirement → Requirements Analysis → Feature Alternatives → Benefits & Risks → Effort / Impact Considerations → Prioritisation → Decision Brief

Participants use DeepSeek's reasoning capabilities to structure a business requirement, compare alternative feature approaches, challenge assumptions, and prepare a concise product decision brief while retaining final prioritisation with the responsible product team.

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