Role-Based Programme
RB0228

Grok for Product & Service Management

AI Skills for Smarter Product Decisions

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Grok can support Product and Service Management across research, discovery, requirements, prioritisation, and stakeholder communication.
  • Explore practical prompting techniques for customer, competitor, market, and product-related research.
  • Apply Grok to transform customer needs, market signals, and business requirements into structured product insights.
  • Experience how current web/X information and product documents can support feature discovery and decision preparation.
  • Recognise source verification, customer privacy, confidentiality, bias, and human-judgement requirements when using AI in product decisions.

Tools covered

GrokWeb SearchX SearchDeepSearchFile AnalysisContent GenerationConnectors / Organisational Knowledge where enabled

Who should attend

  • Product Managers
  • Product Owners
  • Service Managers
  • Product Management Executives
  • Product Analysts
  • Digital Product Managers
  • Product Operations Professionals
  • Business Product Managers
  • Customer Experience Managers
  • Service Design Professionals
  • Product Leads
  • Product Strategy Professionals
  • Product & Service Team Managers

Prerequisites & Participant Readiness

  • Basic understanding of product or service management activities
  • Familiarity with customer requirements, feedback, features, or product planning is helpful
  • Basic computer and internet research skills
  • No AI or programming knowledge required
  • No previous Grok experience required

TOC Modules

Concepts
  • Understanding Grok and Generative AI from a Product and Service Management perspective
  • Identifying applications across discovery, research, requirements, planning, and communication
  • Understanding Grok's ability to work with current web and X information
  • Understanding AI assistance versus Product Manager judgement and ownership
Practical activities
  • Exploring Grok through common Product and Service Management activities
  • Comparing a traditional product-research activity with a Grok-assisted workflow

Scenarios

Market Signal to Product Opportunity

Current Market / Customer Signal → Web & X Research → Source Validation → Customer Problem → Opportunity Hypothesis → Feature Options → Product Brief

Participants use Grok to investigate a current market or customer trend, validate available evidence, identify a potential problem, and develop product or service opportunities for team evaluation.

Customer Feedback to Prioritised Feature Recommendation

Customer Feedback → Theme Analysis → Problem Statements → Feature Ideas → Prioritisation Criteria → Comparison → Stakeholder Recommendation

Participants use Grok to transform customer feedback into structured themes and potential feature ideas, compare alternatives, and prepare a concise recommendation while retaining final prioritisation with the responsible product team.

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