Role-Based Programme
RB0224

Grok for Marketing

Research, Create & Build Real-Time Marketing Intelligence Workflows

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Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop functional proficiency in applying Grok across market research, trend intelligence, audience analysis, competitive monitoring, campaign planning, and content development.
  • Apply advanced prompting and context-engineering techniques to produce relevant, evidence-backed, and audience-specific marketing outputs.
  • Use Grok’s real-time web and X intelligence to identify emerging conversations, competitor activity, customer signals, and market opportunities.
  • Analyse marketing reports, documents, social content, images, and campaign material to generate actionable insights and optimisation ideas.
  • Apply source validation, brand governance, privacy, copyright awareness, and human review across AI-assisted marketing activities.

Tools covered

GrokReal-Time Web SearchLive X Search & Trend IntelligenceDeep Research / DeepSearchFile & PDF AnalysisVision UnderstandingGrok Imagine & Multimodal Content Analysis

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Brand Managers
  • Content Marketing Professionals
  • Campaign Managers
  • Product Marketing Managers
  • Growth Marketing Professionals
  • Marketing Communications Professionals
  • Social Media Professionals
  • Community Marketing Professionals
  • Market Research Professionals
  • Customer Insights Professionals
  • Marketing Analysts
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Basic familiarity with marketing, campaigns, audiences, content, or customer communication
  • Understanding of target markets, competitors, messaging, and marketing channels
  • Basic web and social-media research skills are helpful
  • Familiarity with campaign reports or marketing documents is beneficial
  • Basic understanding of Generative AI is helpful but not mandatory
  • Completion of a shorter Grok programme is not required

TOC Modules

Concepts
  • Understanding Grok capabilities across research, analysis, content, multimodal intelligence, and marketing workflows
  • Understanding the value of real-time web and X information for marketing teams
  • Identifying marketing activities suitable for AI assistance versus activities requiring human judgement
  • Understanding hallucinations, source reliability, bias, and fast-moving information risks
Practical activities
  • Mapping recurring marketing activities to appropriate Grok-assisted workflows

Scenarios

Real-Time Trend to Marketing Campaign

Emerging Conversation → Grok X & Web Research → Source Validation → Audience & Market Insight → Brand Relevance → Campaign Concept → Content & Visual Direction → Launch Recommendation

Participants identify a developing market or social conversation, validate whether it is relevant to the target audience, analyse its potential implications, and create a brand-appropriate campaign recommendation.

Competitor Launch to Strategic Marketing Response

Competitor Announcement → Grok Web & X Analysis → Public Reaction → Competitor Positioning → Audience Signals → Brand Implications → Response Options → Marketing Brief

Participants use Grok to investigate a competitor launch across current web and X sources, analyse public conversation and positioning, and create an evidence-backed response brief for marketing leadership.

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Instructor-ledVirtualHybrid

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