Role-Based Programme
RB0222

Grok for Marketing

AI-Powered Trends, Research & Creative Marketing

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Grok can support everyday marketing research, trend discovery, content development, and campaign ideation.
  • Explore practical prompting techniques for audience research, competitor intelligence, campaign planning, and marketing communication.
  • Apply Grok's web and X search capabilities to investigate current conversations, industry developments, and market signals.
  • Experience how documents, visual inputs, research findings, and creative prompts can be transformed into useful marketing outputs.
  • Recognise source quality, brand accuracy, copyright, privacy, bias, and human-review requirements when using AI for marketing.

Tools covered

GrokPromptingWeb SearchX SearchFile & PDF AnalysisImage UnderstandingGrok Imagine

Who should attend

  • Marketing Executives
  • Marketing Managers
  • Digital Marketing Professionals
  • Brand Managers
  • Content Marketing Professionals
  • Campaign Managers
  • Social Media Professionals
  • Marketing Communications Professionals
  • Product Marketing Professionals
  • Market Research Professionals
  • Performance Marketing Professionals
  • Content Strategists
  • Marketing Strategy Professionals

Prerequisites & Participant Readiness

  • Basic understanding of marketing activities
  • Familiarity with campaigns, audiences, brands, content, or market research is helpful
  • Basic computer and internet proficiency
  • No AI or programming knowledge required
  • No previous Grok experience required

TOC Modules

Concepts
  • Understanding Grok and Generative AI from a Marketing perspective
  • Exploring applications across research, trends, campaigns, content, and creative development
  • Understanding Grok's ability to combine conversational AI with current web and X information
  • Understanding AI assistance versus marketer judgement, brand ownership, and campaign accountability
Practical activities
  • Exploring Grok through common marketing activities
  • Comparing a traditional marketing-research task with a Grok-assisted approach

Scenarios

Market Trend to Campaign Concept

Marketing Objective → Web & X Research → Trend Signals → Audience Insight → Competitor Context → Campaign Idea → Content Direction

Participants use Grok to investigate current market conversations, distinguish meaningful signals from online noise, and convert validated insights into a relevant campaign concept.

Campaign Brief to Multi-Channel Creative Direction

Campaign Brief → Grok Analysis → Audience & Message → Content Ideas → Visual Concept → Channel Adaptation → Marketing Review

Participants use Grok to analyse a campaign requirement, generate messaging and creative directions, develop a sample visual concept, and adapt the idea across relevant marketing channels while retaining final brand approval.

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