Role-Based Programme
RB0221

Grok for Sales & Business Development

Practical AI for Prospect Intelligence, Market Signals & Sales Research

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in using Grok across practical Sales and Business Development activities.
  • Apply structured prompting techniques for prospect research, account intelligence, market analysis, competitive research, and opportunity discovery.
  • Use real-time Web and X information to identify relevant company developments, industry discussions, market signals, and potential business opportunities.
  • Validate sources and distinguish verified business signals from social-media opinions, assumptions, and unsupported claims.
  • Build reusable Grok-assisted sales workflows for research, meeting preparation, outreach, and opportunity development while maintaining confidentiality and human commercial judgement.

Tools covered

GrokGenerative AIPrompt EngineeringReal-Time Web SearchX SearchDeepSearchSource CitationsFile & Knowledge AnalysisProjects

Who should attend

  • Sales Executives
  • Business Development Executives
  • Sales Development Representatives
  • Business Development Representatives
  • Account Managers
  • Key Account Managers
  • Enterprise Sales Professionals
  • Inside Sales Professionals
  • Relationship Managers
  • Pre-Sales Professionals
  • Territory & Regional Sales Professionals
  • Partnership & Alliance Professionals
  • Sales Managers
  • Business Development Managers

Prerequisites & Participant Readiness

  • Basic understanding of Sales or Business Development activities
  • Familiarity with prospecting, customer meetings, account development, and sales opportunities
  • Basic web research and document-handling knowledge is helpful
  • Basic computer and internet proficiency
  • No programming knowledge required
  • No previous Grok experience required
  • Participants should use anonymised or organisation-approved customer and commercial information
  • Public web and X information should be independently validated before being used in customer communication or commercial decisions

TOC Modules

Concepts
  • Understanding Grok and Generative AI from a Sales and Business Development perspective
  • Understanding Grok's access to current web information and real-time X content
  • Identifying applications across prospecting, account research, market intelligence, and sales preparation
  • Understanding citations, misinformation risks, confidentiality, recency, and source verification
Practical activities
  • Exploring Grok through common sales and business-development questions
  • Comparing general prompting with research-oriented prompting
  • Reviewing supporting sources behind a sample business answer
  • Identifying sales activities suitable for Grok assistance

Scenarios

Real-Time Company Signal to Sales Opportunity

Target Account → Grok Web + X Search → Recent Business Signals → Source Validation → Account Intelligence → Stakeholder Mapping → Opportunity Hypothesis → Outreach Preparation

Participants identify recent company developments and public market signals, validate them against credible sources, and convert relevant findings into targeted prospecting and discovery preparation.

Market Opportunity to Business Development Strategy

Target Market → Grok DeepSearch → Industry Trends → Competitor Landscape → Customer Priorities → Opportunity Areas → Target Account Criteria → Business Development Brief

Participants use multi-source research to investigate a target market and transform validated findings into opportunity areas, target-account criteria, and a structured business-development brief.

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