Role-Based Programme
RB0214

Perplexity for Product & Service Management

AI-Powered Product Research & Market Intelligence

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Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Perplexity can support Product and Service Management through market research, customer intelligence, competitor analysis, and product discovery.
  • Explore effective query techniques for researching customer needs, market trends, competitors, technologies, and product opportunities.
  • Apply Perplexity to discover, compare, synthesise, and verify product-related information from multiple credible sources.
  • Experience how research findings and uploaded product documents can be combined into structured product insights.
  • Recognise source quality, recency, customer privacy, bias, confidentiality, and human judgement when using AI-assisted product research.

Tools covered

Perplexity SearchPro SearchSources & CitationsFile UploadsResearch Mode OverviewProduct & Market Web Research

Who should attend

  • Product Managers
  • Product Owners
  • Service Managers
  • Product Analysts
  • Digital Product Managers
  • Product Operations Professionals
  • Product Marketing Professionals
  • Customer Experience Managers
  • Service Design Professionals
  • Business Product Managers
  • Product Strategy Professionals
  • Product Leads
  • Product & Service Team Managers

Prerequisites & Participant Readiness

  • Basic understanding of Product or Service Management activities
  • Familiarity with customer requirements, product research, market analysis, or feature planning is helpful
  • Basic internet research skills
  • No AI or programming knowledge required
  • No previous Perplexity experience required

TOC Modules

Concepts
  • Understanding Perplexity as an AI-powered search and research platform
  • Understanding the Product Question → Search → Sources → Synthesis → Verification workflow
  • Identifying applications across product discovery, market intelligence, customer research, and competitive analysis
  • Understanding the difference between source-backed evidence and AI-generated interpretation
Practical activities
  • Exploring Perplexity through common Product and Service Management research questions
  • Comparing traditional product research with a Perplexity-assisted approach

Scenarios

Customer Need to Product Opportunity

Customer / Market Question → Research → Pain Points → Supporting Evidence → Competitor Context → Opportunity Areas → Product Insight Brief

Participants use Perplexity to investigate a customer or market problem, validate findings across credible sources, and organise evidence into potential product opportunities for Product-team review.

Product Requirement to Competitive Intelligence Brief

Product Requirement → Market Research → Competitor Comparison → Feature Evidence → Gaps & Differentiators → Decision Considerations → Product Brief

Participants use Perplexity to research a proposed product capability, compare relevant competitor offerings, and prepare a source-backed intelligence brief to support product-planning discussions.

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