Role-Based Programme
RB0184

Perplexity for Marketing

AI-Powered Research, Trends & Market Intelligence

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Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Perplexity can support everyday marketing research and market-intelligence activities.
  • Explore effective query techniques for audience research, competitor analysis, industry trends, campaign planning, and content research.
  • Apply Perplexity to discover, compare, synthesise, and verify information from multiple sources.
  • Experience how external research and uploaded marketing documents can be combined into structured marketing insights.
  • Recognise source quality, recency, bias, confidentiality, accuracy, and human-review requirements when using AI-assisted marketing research.

Tools covered

Perplexity SearchPro SearchSources & CitationsFile UploadsResearch Mode OverviewInternal Knowledge Search where enabled

Who should attend

  • Marketing Executives
  • Marketing Managers
  • Digital Marketing Professionals
  • Market Research Professionals
  • Brand Managers
  • Content Marketing Professionals
  • Campaign Managers
  • Product Marketing Professionals
  • Performance Marketing Professionals
  • Marketing Communications Professionals
  • Social Media Professionals
  • SEO & Content Professionals
  • Marketing Strategy Professionals

Prerequisites & Participant Readiness

  • Basic understanding of marketing activities
  • Familiarity with market research, campaigns, audiences, or competitor analysis is helpful
  • Basic internet research skills
  • No AI or programming knowledge required
  • No previous Perplexity experience required

TOC Modules

Concepts
  • Understanding Perplexity as an AI-powered search and research platform
  • Understanding the Marketing Question → Search → Sources → Synthesis → Verification workflow
  • Identifying suitable applications across markets, customers, competitors, trends, and campaigns
  • Understanding the difference between AI-generated synthesis and verified source evidence
Practical activities
  • Exploring Perplexity through common marketing research questions
  • Comparing traditional online research with a Perplexity-assisted approach

Scenarios

Market Insight to Campaign Direction

Campaign Objective → Market Research → Audience Trends → Competitor Intelligence → Key Insights → Campaign Direction

Participants use Perplexity to research a target market, audience, and competitive environment, then convert verified findings into a structured campaign direction for marketing-team review.

Trend Research to Content Opportunity

Business Topic → Trend Research → Customer Questions → Source Validation → Content Themes → Marketing Brief

Participants use Perplexity to identify emerging trends and customer-information needs, validate the supporting evidence, and prepare a source-backed content brief for campaign or editorial planning.

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