Role-Based Programme
RB0174

Claude for Product & Service Management

Advanced Product Intelligence, AI Workflows & Service Automation

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Duration
32 Hours
Level
Advanced
Delivery
Instructor-Led
Format
Capability Development

Programme Objectives

  • Develop advanced proficiency in applying Claude across product discovery, customer research, requirements, prioritization, roadmaps, launches, service improvement, and lifecycle management.
  • Build evidence-backed AI workflows for customer insight, competitive research, opportunity assessment, PRDs, prioritization, and product decision support.
  • Apply Claude to customer feedback, product documents, business data, research, service records, and organizational knowledge to generate actionable product intelligence.
  • Design reusable and recurring workflows using Projects, Artifacts, Skills, Cowork, Research, and approved Connectors.
  • Apply responsible AI practices covering customer privacy, product claims, intellectual property, evidence validation, permissions, and accountable human decision-making.

Tools covered

ClaudeAdvanced Prompt EngineeringResearchFile & Data AnalysisProjectsProject KnowledgeArtifactsSkillsClaude CoworkConnectorsScheduled Workflows

Who should attend

  • Product Managers
  • Senior Product Managers
  • Product Owners
  • Service Managers
  • Digital Product Managers
  • Product Analysts
  • Product Operations Professionals
  • Business Analysts
  • Service Design Professionals
  • Customer Experience Professionals
  • Platform & Solution Product Managers
  • Innovation Managers
  • Product Strategy Professionals
  • Product Directors
  • Heads of Product & Service Management

Prerequisites & Participant Readiness

  • Familiarity with product, service, customer, or business-management activities
  • Basic understanding of customer needs, requirements, prioritization, and product lifecycle concepts
  • Experience working with product documents, spreadsheets, feedback, or research is helpful
  • Basic Generative AI experience is beneficial but not mandatory
  • No programming knowledge required
  • Advanced capabilities may depend on Claude plan, organizational configuration, Connectors, and administrator permissions
  • Completion of shorter Claude programmes is not required

TOC Modules

Concepts
  • Understanding Claude across Discover → Define → Prioritize → Deliver → Launch → Improve workflows
  • Understanding AI assistance versus accountable product and service-management judgement
  • Recognizing hallucinations, weak evidence, customer privacy, and decision-quality risks
Practical activities
  • Mapping recurring product-management activities to appropriate Claude capabilities
  • Identifying high-value workflows suitable for advanced AI assistance

Scenarios

Customer Insight to Product Roadmap

Customer Interviews + Feedback + Support Data → Claude Synthesis → Research → Customer Needs → Opportunity Assessment → Prioritization → PRD → Roadmap Recommendation → Product Manager Review

Participants build an advanced product-discovery and planning workflow that turns fragmented customer and market evidence into structured opportunities, requirements, and roadmap recommendations while retaining human ownership of prioritization.

Product Launch to Continuous Improvement

Product Requirements → Launch Readiness → Stakeholder Assets → Release → Customer Feedback + Product Data → Claude Analysis → Project Knowledge → Recurring Cowork Review → Improvement Recommendation → Product Leader Approval

Participants create a connected lifecycle workflow that supports launch preparation, post-launch intelligence, customer-feedback analysis, recurring monitoring, and continuous improvement while preserving human control over customer-impacting product decisions.

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