Role-Based Programme
RB0162

Claude for Strategy & Business Management

Practical AI for Research, Planning & Decision Support

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in using Claude across practical Strategy and Business Management activities.
  • Apply structured prompting techniques for business research, strategic analysis, planning, scenario development, and decision preparation.
  • Use Claude to analyse business reports, market information, competitor intelligence, strategic documents, and performance data.
  • Apply Web Search and Research to develop current, source-backed market, industry, competitor, and business intelligence.
  • Build reusable AI-assisted strategy workflows using Projects and Artifacts while maintaining evidence quality, confidentiality, critical thinking, and human decision ownership.

Tools covered

ClaudeGenerative AIPrompt EngineeringWeb SearchResearchFile & Data AnalysisProjectsArtifacts

Who should attend

  • Corporate Strategy Professionals
  • Business Strategy Professionals
  • Business Managers
  • Business Planning Professionals
  • Business Analysts
  • Business Unit Managers
  • Strategy Analysts
  • Management Consultants
  • Corporate Development Professionals
  • Growth & Expansion Professionals
  • Transformation Professionals
  • PMO & Strategic Initiative Professionals
  • General Managers
  • Functional Managers Involved in Strategic Planning

Prerequisites & Participant Readiness

  • Basic understanding of business planning, strategy, or management activities
  • Familiarity with business reports, market information, presentations, or performance data
  • Basic document and spreadsheet-handling knowledge is helpful
  • Basic computer and internet proficiency
  • No programming knowledge required
  • No previous Claude experience required
  • Participants should use anonymised or organisation-approved strategic and commercial information during practical exercises
  • AI-generated strategic recommendations should be treated as decision-support inputs and validated by responsible business leaders

TOC Modules

Concepts
  • Understanding Claude and Generative AI from a Strategy and Business Management perspective
  • Identifying suitable applications across research, analysis, planning, reporting, and decision support
  • Understanding AI assistance versus strategic judgement and management accountability
  • Recognising hallucinations, bias, incomplete information, confidentiality, and verification requirements
Practical activities
  • Exploring Claude through common strategic and business-management activities
  • Comparing simple and structured prompts for the same business question
  • Identifying recurring strategy activities suitable for Claude assistance

Scenarios

Market Opportunity to Strategic Recommendation

Business Question → Claude Web Search / Research → Market & Competitor Intelligence → Strategic Analysis → Scenarios → Options & Trade-Offs → Management Recommendation

Participants use Claude to investigate a potential business opportunity, structure verified market evidence, compare strategic alternatives, and prepare a recommendation for management review.

Business Performance to Strategic Action

Business Reports + Performance Data → Claude Analysis → Trends & Variances → Business Drivers → Risks & Opportunities → Priority Actions → Management Summary

Participants analyse sample business-performance information and convert validated findings into strategic discussion points, management priorities, and an action-oriented review.

Related programmes

Continue with programmes from the same capability area.

Take the next step

Ready to make this programme work for your team?

Customise modules, duration and business scenarios for your team.

Instructor-ledVirtualHybrid

Designed around your roles, tools and real workflows.