Role-Based Programme
RB0130

Claude for Marketing

Advanced AI Workflows, Market Intelligence & Marketing Automation

IMAGE REQUIRED
Duration
32 Hours
Level
Advanced
Delivery
Instructor-Led
Format
Capability Development

Programme Objectives

  • Develop advanced proficiency in applying Claude across market research, audience intelligence, campaign planning, content development, competitive analysis, performance reporting, and marketing operations.
  • Build repeatable AI-assisted marketing workflows using advanced prompting, Research, Projects, organizational knowledge, Artifacts, Skills, Connectors, and Cowork.
  • Apply Claude to campaign briefs, customer research, marketing documents, spreadsheets, performance data, and external sources to produce evidence-backed marketing intelligence.
  • Design scalable workflows for content production, campaign operations, reporting, monitoring, and cross-system marketing execution.
  • Apply responsible AI practices covering customer privacy, brand accuracy, copyright, factual claims, access controls, human approval, and marketing governance.

Tools covered

ClaudeAdvanced Prompt EngineeringResearchFile & Data AnalysisProjectsProject KnowledgeArtifactsSkillsConnectorsClaude CoworkScheduled Workflows

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Brand Managers
  • Campaign Managers
  • Content Marketing Professionals
  • Product Marketing Managers
  • Growth Marketing Professionals
  • Performance Marketing Professionals
  • Social Media Managers
  • Marketing Communications Professionals
  • Market Research & Consumer Insights Professionals
  • Marketing Operations Professionals
  • Creative Strategists
  • Marketing Directors
  • Heads of Marketing

Prerequisites & Participant Readiness

  • Familiarity with marketing campaigns, audiences, content, and brand communication
  • Basic understanding of digital marketing and campaign-performance concepts
  • Experience working with marketing briefs, reports, spreadsheets, or customer research is helpful
  • Basic Generative AI experience is beneficial but not mandatory
  • No programming knowledge required
  • Advanced capabilities may depend on Claude plan, organizational configuration, Connectors, and administrator permissions
  • Completion of shorter Claude programmes is not required

TOC Modules

Concepts
  • Understanding Claude across Research → Strategy → Create → Execute → Analyse → Improve
  • Understanding AI assistance versus accountable marketing and creative judgement
  • Recognizing hallucinations, bias, confidentiality, brand risk, and information-validation requirements
Practical activities
  • Mapping existing marketing activities to appropriate Claude capabilities
  • Comparing manual and Claude-assisted workflows across common marketing activities
  • Identifying high-value marketing processes suitable for advanced AI assistance

Scenarios

Market Intelligence to Integrated Campaign

Business Objective → Claude Research → Market & Competitor Intelligence → Audience Insight → Campaign Strategy → Brand Messaging → Content System → Multi-Channel Assets → Performance Review

Participants build an advanced Claude-assisted campaign workflow that transforms source-backed market and audience intelligence into coordinated strategy, messaging, content, campaign assets, and management-ready performance insights.

Automated Marketing Operations & Performance Intelligence

Campaign Systems + Email + Internal Data → Claude Cowork → Scheduled Data Collection → Performance Analysis → Anomaly / Opportunity Detection → Live Report → Recommended Actions → Marketing Manager Approval

Participants create a recurring marketing-operations workflow that consolidates information across approved systems, prepares performance intelligence, identifies meaningful issues or opportunities, and recommends actions while retaining human approval over campaign changes.

Related programmes

Continue with programmes from the same capability area.

Take the next step

Ready to make this programme work for your team?

Customise modules, duration and business scenarios for your team.

Instructor-ledVirtualHybrid

Designed around your roles, tools and real workflows.