Role-Based Programme
RB0129

Claude for Marketing

Research, Create & Build Smarter Marketing Workflows

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Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop functional proficiency in applying Claude across market research, audience analysis, campaign planning, content development, competitive intelligence, and marketing-performance review.
  • Apply advanced prompting and context-engineering techniques to produce brand-aligned, audience-specific, and commercially relevant marketing outputs.
  • Use Claude Research, Web Search, files, and authorised business information to generate evidence-based market, customer, competitor, and trend intelligence.
  • Build reusable Claude Projects and workflows for campaigns, content, research, analysis, and marketing reporting.
  • Apply source validation, brand governance, privacy, copyright awareness, confidentiality, and human review across AI-assisted marketing activities.

Tools covered

ClaudeGenerative AIAdvanced Prompt EngineeringClaude ResearchWeb SearchFile AnalysisProjectsArtifacts & Google Workspace Connectors

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Brand Managers
  • Content Marketing Professionals
  • Campaign Managers
  • Product Marketing Managers
  • Growth Marketing Professionals
  • Marketing Communications Professionals
  • Social Media Professionals
  • SEO & Content Strategy Professionals
  • Market Research Professionals
  • Customer Insights Professionals
  • Marketing Analysts
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Basic familiarity with marketing, campaigns, content, or customer communication
  • Understanding of target audiences, brand messaging, or marketing channels is helpful
  • Basic document and spreadsheet handling skills
  • Familiarity with workplace productivity applications is beneficial
  • Basic understanding of Generative AI is helpful but not mandatory
  • No programming knowledge required
  • Completion of a shorter Claude programme is not required

TOC Modules

Concepts
  • Understanding Claude capabilities across marketing research, analysis, planning, writing, and knowledge work
  • Identifying appropriate AI-assisted activities across the marketing lifecycle
  • Understanding hallucinations, outdated information, bias, and generic-content risks
  • Distinguishing AI-generated suggestions from validated marketing and customer evidence
Practical activities
  • Mapping recurring marketing activities to suitable Claude-assisted workflows

Scenarios

Market Intelligence to Integrated Campaign

Business Objective → Claude Research → Market & Competitor Intelligence → Audience Insights → Positioning → Campaign Concept → Channel Plan → Content Assets → Launch Brief

Participants use Claude to transform evidence-backed market and customer intelligence into a structured multi-channel campaign, including positioning, messaging, creative concepts, content requirements, and measurable objectives.

Campaign Performance to Optimisation Plan

Campaign Data → Claude File Analysis → Performance Patterns → Audience / Channel Insights → Improvement Hypotheses → Content Changes → Test Plan → Management Summary

Participants analyse marketing-performance information, identify evidence-based optimisation opportunities, develop testable recommendations, and create a concise management-ready improvement plan.

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