Role-Based Programme
RB0128

Claude for Marketing

Practical AI for Research, Content & Campaign Productivity

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Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in using Claude across practical marketing activities and campaign workflows.
  • Apply structured prompting techniques for market research, audience analysis, campaign planning, content development, and brand communication.
  • Use Claude to analyse marketing documents, customer feedback, campaign reports, competitor information, and structured business data.
  • Apply Web Search and Research to develop current, source-backed market, competitor, customer, and industry intelligence.
  • Build reusable AI-assisted marketing workflows using Projects and Artifacts while maintaining accuracy, brand consistency, confidentiality, and human creative judgement.

Tools covered

ClaudeGenerative AIPrompt EngineeringWeb SearchResearchFile AnalysisProjectsArtifacts

Who should attend

  • Marketing Executives
  • Marketing Managers
  • Digital Marketing Professionals
  • Content Marketing Professionals
  • Brand Marketing Professionals
  • Social Media Professionals
  • Product Marketing Professionals
  • Performance Marketing Professionals
  • Campaign Managers
  • Marketing Communications Professionals
  • Market Research Professionals
  • Growth Marketing Professionals
  • SEO & Content Professionals
  • Corporate Communications Professionals

Prerequisites & Participant Readiness

  • Basic understanding of marketing, customers, campaigns, and brand communication
  • Familiarity with common digital marketing channels is helpful
  • Basic computer and internet proficiency
  • Basic document and spreadsheet-handling knowledge is beneficial
  • No programming knowledge required
  • No previous Claude experience required
  • Participants should use anonymised or organisation-approved customer and marketing information during practical exercises

TOC Modules

Concepts
  • Understanding Claude and Generative AI from a marketing perspective
  • Identifying suitable applications across research, campaigns, content, branding, and communication
  • Understanding AI assistance versus human marketing strategy and creative judgement
  • Recognising hallucinations, outdated information, brand risks, and confidentiality considerations
Practical activities
  • Exploring Claude through common marketing activities
  • Comparing simple and structured prompts for the same marketing requirement
  • Identifying repetitive marketing activities suitable for Claude assistance

Scenarios

Market Research to Integrated Campaign

Marketing Objective → Claude Web Search / Research → Market & Competitor Intelligence → Audience Insights → Campaign Brief → Messaging → Multi-Channel Content

Participants use Claude to transform verified market and competitor research into a structured campaign strategy and coordinated content across selected digital channels.

Campaign Performance to Optimisation

Campaign Report + Customer Feedback → Claude Analysis → Performance Trends → Audience Themes → Content Gaps → Improvement Actions → Management Summary

Participants analyse sample campaign and customer information to identify performance patterns and convert validated findings into practical optimisation recommendations for the next campaign cycle.

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