Role-Based Programme
RB0127

Claude for Marketing

AI Skills for Smarter Campaigns & Content

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Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Claude can support everyday marketing activities across research, campaign planning, content creation, and communication.
  • Explore practical prompting techniques for producing audience-focused, brand-aligned, and structured marketing outputs.
  • Apply Claude to market research, customer insight development, campaign ideation, content creation, and content transformation.
  • Experience how campaign briefs, research reports, customer information, and brand documents can be analysed and converted into useful marketing outputs.
  • Recognise factual accuracy, brand consistency, intellectual property, confidentiality, and human-review requirements when using AI in marketing.

Tools covered

ClaudePromptingWeb SearchFile & Document AnalysisContent GenerationArtifacts

Who should attend

  • Marketing Executives
  • Marketing Managers
  • Digital Marketing Professionals
  • Content Marketing Professionals
  • Brand Marketing Professionals
  • Campaign Managers
  • Social Media Professionals
  • Product Marketing Professionals
  • Marketing Communications Professionals
  • Performance Marketing Professionals
  • SEO & Content Professionals
  • Creative & Marketing Operations Teams

Prerequisites & Participant Readiness

  • Basic understanding of marketing activities and customer communication
  • Familiarity with campaigns, content, digital marketing, or social media is helpful
  • Basic computer and internet proficiency
  • No AI or programming knowledge required
  • No previous Claude experience required

TOC Modules

Concepts
  • Understanding Claude and Generative AI from a marketing professional's perspective
  • Identifying suitable applications across research, campaigns, content, branding, and communication
  • Understanding AI assistance versus human marketing strategy and creative judgement
  • Recognising risks involving inaccurate information, brand inconsistency, confidentiality, and unsupported claims
Practical activities
  • Exploring Claude through common marketing activities
  • Comparing a traditional marketing task with a Claude-assisted approach

Scenarios

Market Research to Campaign Concept

Marketing Objective → Web Research → Audience & Competitor Insights → Campaign Theme → Messaging → Content Plan

Participants use Claude to research a market and target audience, organise relevant insights, and convert them into a structured campaign concept for marketing-team review.

Campaign Brief to Multi-Channel Content

Campaign Brief → Brand Guidelines → Core Message → Social Content → Email Copy → Landing-Page Messaging → Review

Participants use Claude to transform an approved campaign brief into coordinated content across multiple marketing channels while maintaining human review for brand consistency, factual accuracy, and suitability.

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