Role-Based Programme
RB0071

Gemini for Marketing

Advanced AI Workflows, Market Intelligence & Campaign Automation

IMAGE REQUIRED
Duration
32 Hours
Level
Advanced
Delivery
Instructor-Led
Format
Capability Development

Programme Objectives

  • Develop advanced proficiency in applying Gemini across market research, audience intelligence, campaign planning, content creation, brand communication, performance analysis, and marketing operations.
  • Build reusable AI-assisted marketing workflows using advanced prompting, Google Workspace information, Deep Research, Gems, creative generation, and connected services.
  • Apply Gemini to campaign briefs, market reports, customer insights, spreadsheets, emails, documents, and presentations to create evidence-backed marketing outputs.
  • Design scalable and recurring marketing workflows for content production, campaign intelligence, personalization, reporting, and optimization.
  • Apply responsible AI practices covering customer privacy, brand accuracy, copyright, claims validation, human approval, and marketing governance.

Tools covered

Google GeminiGemini in Google WorkspaceGmailDocsDriveSheetsSlidesDeep ResearchGemsImage GenerationConnected AppsScheduled ActionsWorkspace Studio

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Brand Managers
  • Campaign Managers
  • Content Marketing Professionals
  • Product Marketing Managers
  • Social Media Managers
  • Performance Marketing Professionals
  • Growth Marketing Professionals
  • Market Research & Consumer Insights Professionals
  • Marketing Communications Professionals
  • Marketing Operations Professionals
  • Creative & Content Strategy Teams
  • Marketing Directors
  • Heads of Marketing

Prerequisites & Participant Readiness

  • Familiarity with marketing campaigns, customer audiences, content, and brand communication
  • Basic understanding of digital marketing and campaign-performance concepts
  • Familiarity with Google Workspace is beneficial
  • Basic spreadsheet and business-document experience is helpful
  • Prior Generative AI experience is beneficial but not mandatory
  • No programming knowledge required
  • Advanced capabilities may depend on Google Workspace edition, Gemini access, administrator settings, and organizational permissions

TOC Modules

Concepts
  • Understanding Gemini across Research → Strategy → Create → Execute → Analyse → Improve
  • Understanding AI assistance versus accountable marketing and creative judgement
  • Understanding hallucinations, bias, confidentiality, brand risk, and information-validation requirements
Practical activities
  • Mapping existing marketing processes to appropriate Gemini capabilities
  • Identifying high-value marketing activities suitable for advanced AI-assisted workflows

Scenarios

Market Intelligence to Integrated Campaign

Business Objective → Deep Research → Market & Competitor Intelligence → Audience Insight → Campaign Strategy → Brand Messaging → Content & Visuals → Multi-Channel Activation → Performance Analysis

Participants build an advanced Gemini-assisted workflow that transforms evidence-backed market and audience intelligence into a coordinated campaign covering strategy, messaging, content, creative assets, and performance review.

Continuous Marketing Intelligence & Optimization

Campaign + Customer Information → Gemini in Workspace → Performance Data → Competitor / Market Monitoring → Scheduled Analysis → Opportunity or Risk → Recommendation → Marketing Manager Review

Participants create a recurring marketing-intelligence workflow that combines approved internal information with external signals to identify meaningful campaign, competitor, and market changes and translate them into controlled optimization recommendations.

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