Role-Based Programme
RB0070

Gemini for Marketing

Research, Create & Build Smarter Marketing Workflows

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Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop functional proficiency in applying Gemini across market research, audience analysis, campaign planning, content development, creative production, SEO, and marketing reporting.
  • Apply advanced prompting and context-engineering techniques to create structured, audience-relevant, and brand-aligned marketing outputs.
  • Use Google Search, Deep Research, files, and approved Workspace information to generate evidence-backed market, customer, competitor, and campaign intelligence.
  • Build reusable Gemini-assisted workflows across Gmail, Docs, Drive, Sheets, Slides, Vids, and Gems.
  • Apply appropriate source validation, brand governance, copyright, privacy, and human-review controls when using Generative AI in marketing.

Tools covered

Google GeminiGenerative AIAdvanced Prompt EngineeringGemini Deep ResearchGoogle SearchFile AnalysisGemsGemini in Google WorkspaceGmailDriveDocsSheetsSlides & Google Vids

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Brand Managers
  • Campaign Managers
  • Content Marketing Professionals
  • Product Marketing Professionals
  • Social Media Managers
  • Performance Marketing Professionals
  • SEO & Content Professionals
  • Market Research Professionals
  • Marketing Communications Professionals
  • Growth Marketing Professionals
  • Marketing Operations Professionals
  • Creative & Agency Teams

Prerequisites & Participant Readiness

  • Basic familiarity with marketing, campaigns, audiences, and content development
  • Familiarity with digital marketing or marketing communication is helpful
  • Familiarity with Google Workspace applications is beneficial
  • Basic understanding of Generative AI is helpful but not mandatory
  • No programming knowledge required
  • Completion of a shorter Gemini programme is not required

TOC Modules

Concepts
  • Understanding Gemini capabilities across modern marketing workflows
  • Identifying appropriate applications across research, planning, content, creativity, and analysis
  • Understanding hallucinations, outdated information, and unsupported marketing claims
  • Understanding the role of human creative and marketing judgement
Practical activities
  • Mapping recurring marketing activities to suitable Gemini-assisted workflows
  • Testing Gemini with representative marketing tasks and campaign requirements

Scenarios

Market Intelligence to Integrated Campaign

Business Objective → Gemini Deep Research → Market & Competitor Intelligence → Audience Insight → Campaign Strategy → Messaging → Multi-Channel Content → Campaign Plan

Participants use Gemini to transform a business objective into an evidence-backed marketing campaign covering research, audience understanding, positioning, messaging, and multi-channel content creation.

Campaign Performance to Optimisation

Campaign Data → Gemini / Sheets Analysis → Channel & Content Performance → Key Insights → Optimisation Opportunities → Revised Actions → Management Summary

Participants analyse campaign-performance information, identify meaningful patterns and underperforming areas, and produce an actionable optimisation plan with management-ready recommendations.

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Instructor-ledVirtualHybrid

Designed around your roles, tools and real workflows.