Role-Based Programme
RB0069

Gemini for Marketing

Practical AI for Research, Content & Campaign Productivity

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in using Gemini across practical marketing activities and campaign workflows.
  • Apply structured prompting techniques for market research, audience analysis, campaign planning, content development, and brand communication.
  • Use Gemini to analyse marketing documents, customer feedback, campaign information, spreadsheets, and visual assets.
  • Apply Google Search and Deep Research to develop source-backed market, competitor, audience, and industry insights.
  • Build reusable AI-assisted marketing workflows using Gems and approved Google Workspace information while maintaining brand consistency, accuracy, confidentiality, and human creative judgement.

Tools covered

Google GeminiGenerative AIPrompt EngineeringGoogle SearchDeep ResearchFile AnalysisImage Generation & EditingGemsGoogle Workspace Integration

Who should attend

  • Marketing Executives
  • Marketing Managers
  • Digital Marketing Professionals
  • Content Marketing Professionals
  • Brand Marketing Professionals
  • Social Media Professionals
  • Product Marketing Professionals
  • Performance Marketing Professionals
  • Campaign Managers
  • Marketing Communications Professionals
  • Market Research Professionals
  • Growth Marketing Professionals
  • SEO & Content Professionals
  • Corporate Communications Professionals

Prerequisites & Participant Readiness

  • Basic understanding of marketing, audiences, campaigns, and customer communication
  • Familiarity with common digital marketing channels is helpful
  • Basic computer and internet proficiency
  • Familiarity with Google Workspace is beneficial but not mandatory
  • No programming knowledge required
  • No previous Gemini experience required
  • Participants should use anonymised or organisation-approved customer and marketing information during practical exercises

TOC Modules

Concepts
  • Understanding Google Gemini and Generative AI from a marketing perspective
  • Identifying applications across research, campaign planning, content, branding, and communication
  • Understanding AI assistance versus human marketing strategy and creative judgement
  • Recognising hallucinations, outdated information, brand risks, and confidentiality considerations
Practical activities
  • Exploring Gemini through common marketing activities
  • Comparing simple and structured prompts for the same marketing task
  • Identifying repetitive marketing activities suitable for Gemini assistance

Scenarios

Market Research to Integrated Campaign

Marketing Objective → Google Search / Deep Research → Market & Competitor Insights → Audience Understanding → Campaign Brief → Messaging → Multi-Channel Content → Visual Concepts

Participants use Gemini to convert source-backed market intelligence into a structured campaign plan and coordinated content for selected marketing channels.

Campaign Performance to Optimisation

Campaign Report → Gemini File Analysis → Performance Trends → Content Review → Improvement Opportunities → Recommended Actions → Management Summary

Participants analyse sample campaign information to identify performance patterns and convert validated insights into practical optimisation actions for the next campaign cycle.

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