Role-Based Programme
RB0068

Gemini for Marketing

AI Skills for Smarter Campaigns & Content

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Gemini can support everyday marketing activities across research, planning, content creation, campaign development, and communication.
  • Explore practical prompting techniques for creating relevant, audience-focused, and brand-aligned marketing outputs.
  • Apply Gemini to market research, customer insights, campaign ideation, content development, and multi-channel communication.
  • Experience how documents, spreadsheets, images, and current web information can support marketing productivity.
  • Recognise accuracy, brand consistency, copyright, confidentiality, and responsible-AI requirements in marketing use.

Tools covered

Google GeminiPromptingGoogle SearchFile UploadsDocument AnalysisImage UnderstandingContent GenerationGoogle Workspace Connections where enabled

Who should attend

  • Marketing Executives
  • Marketing Managers
  • Digital Marketing Professionals
  • Content Marketing Professionals
  • Social Media Professionals
  • Brand Marketing Professionals
  • Campaign Managers
  • Product Marketing Professionals
  • Performance Marketing Professionals
  • Marketing Communications Professionals
  • SEO & Content Professionals
  • Creative & Marketing Operations Teams

Prerequisites & Participant Readiness

  • Basic understanding of marketing activities and customer communication
  • Familiarity with campaigns, digital marketing, content, or social media is helpful
  • Basic computer and internet proficiency
  • No AI or programming knowledge required
  • No previous Gemini experience required

TOC Modules

Concepts
  • Understanding Gemini and Generative AI from a marketing professional's perspective
  • Identifying suitable applications across research, campaigns, content, branding, and communication
  • Understanding AI assistance versus human marketing strategy and creative judgement
  • Recognising risks involving inaccurate information, brand inconsistency, confidential data, and unsupported claims
Practical activities
  • Exploring Gemini through common marketing activities
  • Comparing a traditional marketing task with a Gemini-assisted approach

Scenarios

Market Insight to Campaign Concept

Campaign Objective → Gemini Research → Audience Insight → Messaging Theme → Campaign Idea → Content Draft

Participants use Gemini to research a target audience, identify relevant needs and trends, and transform those insights into a structured campaign concept with messaging and content ideas.

Campaign Brief to Multi-Channel Content

Campaign Brief → Key Message → Social Content → Email Copy → Promotional Messaging → Review & Refinement

Participants use Gemini to convert a marketing brief into coordinated content for multiple channels, improving content-development speed while maintaining human review for brand consistency and accuracy.

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