Role-Based Programme
RB0066

Gemini for Sales & Business Development

Research, Engage & Build Smarter Sales Workflows

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Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop functional proficiency in applying Gemini across prospect research, account intelligence, outreach, customer meetings, proposals, and sales follow-through.
  • Apply advanced prompting and context-engineering techniques to create personalised, structured, and commercially relevant sales outputs.
  • Use Google Search, Deep Research, files, and approved Workspace information to generate evidence-backed account, market, buyer, and competitor intelligence.
  • Build reusable Gemini-assisted sales workflows using Gems and Google Workspace applications.
  • Apply appropriate source validation, confidentiality, accuracy, and human-review controls when using Generative AI in customer-facing sales activities.

Tools covered

Google GeminiGenerative AIAdvanced Prompt EngineeringGemini Deep ResearchGoogle SearchFile AnalysisGemsGemini in Google WorkspaceGmailDriveDocsSheets & Slides

Who should attend

  • Sales Executives & Sales Managers
  • Business Development Executives
  • Business Development Managers
  • Account Managers
  • Key Account Managers
  • Enterprise Sales Professionals
  • Inside Sales Professionals
  • Sales Development Representatives
  • Business Development Representatives
  • Pre-Sales & Solution Sales Professionals
  • Relationship Managers
  • Territory & Regional Sales Managers
  • Channel & Partner Sales Professionals
  • Sales Operations Professionals

Prerequisites & Participant Readiness

  • Basic understanding of sales or business-development activities
  • Familiarity with prospecting, customer meetings, proposals, or account management
  • Familiarity with Google Workspace applications is helpful
  • Basic understanding of Generative AI is beneficial but not mandatory
  • No programming knowledge required
  • Completion of a shorter Gemini programme is not required

TOC Modules

Concepts
  • Understanding Gemini capabilities across prospecting, research, communication, meetings, and account management
  • Identifying suitable AI-assisted activities across the sales lifecycle
  • Understanding hallucinations, outdated information, and AI-generated assumptions
  • Understanding confidentiality when working with customer and commercial information
Practical activities
  • Mapping recurring sales activities to appropriate Gemini-assisted workflows
  • Testing Gemini with representative sales and business-development tasks

Scenarios

Target Account to Qualified Opportunity

Target Account → Google Search / Gemini Deep Research → Business Signals → Stakeholder Intelligence → Opportunity Hypothesis → Personalised Outreach → Discovery Preparation → Qualified Opportunity

Participants use Gemini to research a strategic prospect, identify relevant business signals and stakeholders, develop an evidence-backed opportunity hypothesis, and create personalised outreach and discovery preparation.

Customer Meeting to Proposal & Follow-Up

Customer Meeting → Notes & Requirements → Gemini Analysis → Customer Priorities → Solution Narrative → Proposal Draft → Follow-Up Communication → Next-Step Plan

Participants transform validated customer information into structured opportunity intelligence, proposal content, and personalised follow-up while maintaining human review of customer-facing claims and commitments.

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