Role-Based Programme
RB0065

Gemini for Sales & Business Development

Practical AI for Prospecting, Research & Sales Productivity

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Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in using Gemini across practical Sales and Business Development activities.
  • Apply structured prompting techniques for prospect research, account intelligence, outreach, meeting preparation, and sales communication.
  • Use Gemini to analyse prospect information, sales documents, customer requirements, and structured business data.
  • Apply Google Search and Deep Research to develop source-backed market, company, competitor, and account intelligence.
  • Build reusable AI-assisted sales workflows using Gems and approved Google Workspace information while maintaining accuracy, confidentiality, and human sales judgement.

Tools covered

Google GeminiGenerative AIPrompt EngineeringGoogle SearchDeep ResearchFile AnalysisGemsGoogle Workspace Integration

Who should attend

  • Sales Executives
  • Business Development Executives
  • Sales Development Representatives
  • Business Development Representatives
  • Account Managers
  • Key Account Managers
  • Enterprise Sales Professionals
  • Inside Sales Professionals
  • Relationship Managers
  • Pre-Sales Professionals
  • Territory & Regional Sales Professionals
  • Channel & Partnership Professionals
  • Sales Managers & Team Leaders
  • Customer Acquisition Professionals

Prerequisites & Participant Readiness

  • Basic understanding of sales or business-development activities
  • Familiarity with prospecting, customer communication, meetings, and follow-up activities
  • Basic computer and internet proficiency
  • Familiarity with Google Workspace is helpful but not mandatory
  • No programming knowledge required
  • No previous Gemini experience required
  • Participants should use anonymised or organisation-approved customer and commercial information during practical exercises

TOC Modules

Concepts
  • Understanding Google Gemini and Generative AI from a sales professional's perspective
  • Identifying applications across prospecting, research, communication, meetings, proposals, and account management
  • Understanding AI assistance versus salesperson judgement, relationship building, and commercial ownership
  • Recognising hallucinations, outdated information, confidentiality, and verification requirements
Practical activities
  • Exploring Gemini through common Sales and Business Development activities
  • Comparing basic and structured prompts for the same sales requirement
  • Identifying repetitive sales activities suitable for Gemini assistance

Scenarios

Target Account to Qualified Sales Conversation

Target Account → Google Search / Deep Research → Company Intelligence → Stakeholder Context → Opportunity Signals → Personalized Outreach → Discovery Preparation

Participants use Gemini to transform verified market and company information into a structured account brief, targeted outreach, and discovery-meeting preparation, improving prospecting relevance and sales readiness.

Customer Meeting to Opportunity Progression

Customer Meeting Notes → Gemini Analysis → Requirements & Concerns → Actions → Follow-Up Communication → Proposal Outline → Next-Step Plan

Participants use Gemini to transform customer-conversation information into structured requirements, follow-up communication, and proposal preparation, improving sales responsiveness and opportunity progression.

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