Role-Based Programme
RB0055

ChatGPT for Product & Service Management

Research, Prioritise & Build Smarter Product Workflows

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Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop functional proficiency in applying ChatGPT across product discovery, customer research, requirements, prioritisation, roadmap planning, service improvement, and launch activities.
  • Apply advanced prompting and context-engineering techniques to create structured, evidence-based, and decision-ready product outputs.
  • Analyse customer feedback, product documents, market information, usage data, and competitor inputs to identify needs, opportunities, risks, and improvement priorities.
  • Build reusable ChatGPT-assisted workflows for discovery, requirements, stakeholder communication, product reviews, and service-management activities.
  • Apply appropriate validation, privacy, source verification, product judgement, and human-review controls when using Generative AI in product and service decisions.

Tools covered

ChatGPTGenerative AIAdvanced Prompt EngineeringChatGPT SearchDeep ResearchFile & Data AnalysisProjectsPlugins & Connected Apps

Who should attend

  • Product Managers
  • Product Owners
  • Service Managers
  • Service Product Managers
  • Product Analysts
  • Business Analysts
  • Digital Product Managers
  • Product Marketing Managers
  • Customer Experience Managers
  • Product Operations Professionals
  • Innovation Managers
  • Platform Product Managers
  • Technical Product Managers
  • Product & Service Team Leads

Prerequisites & Participant Readiness

  • Basic familiarity with product or service-management activities
  • Understanding of customer needs, requirements, features, roadmaps, or service improvement
  • Familiarity with business documents, reports, or customer feedback is helpful
  • Basic understanding of Generative AI is beneficial but not mandatory
  • No programming knowledge required
  • Completion of a shorter ChatGPT programme is not required

TOC Modules

Concepts
  • Understanding ChatGPT capabilities across product and service-management workflows
  • Identifying suitable applications across discovery, research, analysis, documentation, and communication
  • Understanding hallucinations, incomplete context, outdated information, and AI limitations
  • Understanding where product judgement and stakeholder validation must remain primary
Practical activities
  • Mapping recurring product and service activities to suitable ChatGPT-assisted workflows
  • Testing ChatGPT with representative product-management scenarios

Scenarios

Customer Feedback to Product Roadmap

Customer Feedback → ChatGPT Analysis → Needs & Pain Points → Opportunity Themes → Feature Requirements → Prioritisation → Roadmap Recommendation

Participants use ChatGPT to transform structured customer evidence into prioritised product opportunities and a roadmap recommendation while maintaining product-manager validation at each decision point.

Service Performance to Improvement Plan

Service Data → Customer Complaints → File Analysis → Recurring Issues → Improvement Opportunities → Priority Actions → Stakeholder Communication → Review Plan

Participants analyse service-performance and customer-feedback information to identify improvement priorities, build a structured action plan, and create management-ready recommendations for service enhancement.

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