Role-Based Programme
RB0054

ChatGPT for Product & Service Management

Practical AI for Research, Requirements & Delivery

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Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in using ChatGPT across practical Product and Service Management activities.
  • Apply structured prompting techniques for customer research, requirements, prioritisation, documentation, planning, and stakeholder communication.
  • Use ChatGPT to analyse customer feedback, product or service documents, research information, and performance data.
  • Improve efficiency in requirement preparation, backlog support, roadmap discussions, release communication, and service-improvement activities.
  • Create repeatable AI-assisted product and service workflows while maintaining source validation, confidentiality, customer context, and human decision ownership.

Tools covered

ChatGPTGenerative AIPrompt EngineeringChatGPT SearchFile UploadsDocument AnalysisSpreadsheet & Data AnalysisProjects

Who should attend

  • Product Managers
  • Product Owners
  • Service Managers
  • Service Owners
  • Product Analysts
  • Product Operations Professionals
  • Service Management Professionals
  • Business Analysts
  • Customer Experience Professionals
  • Product Marketing Professionals
  • Digital Product Professionals
  • Implementation & Service Delivery Professionals
  • Product Team Leads
  • Product & Service Management Leaders

Prerequisites & Participant Readiness

  • Basic understanding of product, service, or business-management activities
  • Familiarity with customer requirements, feedback, product features, or service processes
  • Basic spreadsheet and document-handling knowledge is helpful
  • Basic computer and internet proficiency
  • No programming knowledge required
  • No previous ChatGPT experience required
  • Participants should use anonymised or organisation-approved customer, product, and service information during exercises

TOC Modules

Concepts
  • Understanding ChatGPT and Generative AI from a Product and Service Management perspective
  • Identifying suitable applications across research, requirements, planning, documentation, and communication
  • Understanding AI assistance versus product-owner and service-manager judgement
  • Recognising hallucinations, outdated information, customer-data sensitivity, and validation requirements
Practical activities
  • Exploring ChatGPT through common product and service-management activities
  • Comparing simple and structured prompts for the same product requirement
  • Identifying repetitive activities suitable for AI assistance

Scenarios

Customer Feedback to Prioritised Product Improvement

Customer Feedback → ChatGPT Analysis → Recurring Pain Points → Requirements → User Stories → Prioritisation Criteria → Product Review

Participants use ChatGPT to transform anonymised customer feedback into structured product-improvement opportunities and prioritisation inputs while keeping the final roadmap decision with the product team.

Service Performance to Improvement Plan

Service Data → File Analysis → Performance Trends → Customer Issues → Improvement Opportunities → Action Priorities → Management Summary

Participants analyse sample service-performance information to identify recurring issues and convert validated insights into a practical service-improvement plan and management-ready summary.

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