Role-Based Programme
RB0044

ChatGPT for Strategy & Business Management

Practical AI for Research, Planning & Decision Support

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Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in using ChatGPT across practical Strategy and Business Management activities.
  • Apply structured prompting techniques for market research, business analysis, strategic planning, scenario development, and management communication.
  • Use ChatGPT to analyse business documents, market information, reports, and structured data to identify trends, risks, opportunities, and priorities.
  • Improve efficiency in business-case preparation, strategic reviews, decision-support activities, and executive reporting.
  • Create repeatable AI-assisted strategy workflows while maintaining source validation, confidentiality, critical thinking, and human decision ownership.

Tools covered

ChatGPTGenerative AIPrompt EngineeringChatGPT SearchFile UploadsDocument AnalysisSpreadsheet & Data AnalysisProjects

Who should attend

  • Strategy Professionals
  • Business Managers
  • Corporate Strategy Teams
  • Business Planning Professionals
  • Business Unit Managers
  • Management Consultants
  • Business Analysts
  • Transformation Professionals
  • Growth & Expansion Teams
  • Corporate Development Professionals
  • PMO & Strategic Initiative Professionals
  • Functional Managers
  • General Managers
  • Business Leadership Teams

Prerequisites & Participant Readiness

  • Basic understanding of business planning, strategy, or management activities
  • Familiarity with business reports, presentations, market information, or performance data
  • Basic spreadsheet and document-handling knowledge is helpful
  • Basic computer and internet proficiency
  • No programming knowledge required
  • No previous ChatGPT experience required
  • Participants should use anonymised or organisation-approved strategic and commercial information during exercises

TOC Modules

Concepts
  • Understanding ChatGPT and Generative AI in a strategic business context
  • Identifying suitable applications across research, analysis, planning, reporting, and decision support
  • Understanding AI assistance versus managerial judgement and strategic accountability
  • Recognising hallucinations, incomplete information, bias, and confidentiality considerations
Practical activities
  • Exploring ChatGPT through common strategy and business-management activities
  • Comparing simple and structured prompts for the same business requirement
  • Identifying recurring management activities suitable for AI assistance

Scenarios

Market Opportunity to Strategic Recommendation

Business Question → ChatGPT Search → Market & Competitor Research → Strategic Framework → Opportunity Assessment → Options → Management Recommendation

Participants use ChatGPT to evaluate a potential business opportunity, combining verified external research with structured analysis to produce an executive-ready strategic recommendation.

Business Performance to Management Action

Performance Data → ChatGPT Analysis → Trends & Variances → Business Drivers → Risks & Opportunities → Priority Actions → Executive Summary

Participants analyse sample business-performance information and convert validated insights into focused management actions and strategic review points.

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