Role-Based Programme
RB0012

ChatGPT for Marketing

Advanced AI Workflows, Campaign Intelligence & Content Automation

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Duration
32 Hours
Level
Advanced
Delivery
Instructor-Led
Format
Capability Development

Programme Objectives

  • Develop advanced expertise in applying ChatGPT across market research, audience intelligence, campaign planning, brand communication, content creation, product marketing, and performance review.
  • Build repeatable AI-assisted marketing workflows using advanced prompting, research, files, images, Projects, specialized assistants, and connected business information.
  • Apply ChatGPT to transform marketing briefs, research, campaign information, customer insights, and performance inputs into actionable marketing outputs.
  • Design scalable content and campaign workflows while maintaining brand consistency, accuracy, human creative control, and appropriate approval processes.
  • Implement governed marketing automation and AI-assisted workflows that improve productivity, research quality, campaign execution, and decision support.

Tools covered

ChatGPTAdvanced Prompt EngineeringChatGPT SearchDeep ResearchFile AnalysisMultimodal AIChatGPT ImagesProjectsCustom GPTsPlugins & Connected AppsScheduled Tasks

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Brand Managers
  • Campaign Managers
  • Content Marketing Professionals
  • Product Marketing Managers
  • Performance Marketing Professionals
  • Social Media Managers
  • Marketing Communications Professionals
  • Growth Marketing Professionals
  • Market Research Professionals
  • Customer & Consumer Insights Professionals
  • SEO & Content Strategy Professionals
  • Marketing Operations Professionals
  • Marketing Directors & Business Leaders

Prerequisites & Participant Readiness

  • Familiarity with common marketing activities, campaigns, audiences, content, and brand communication
  • Basic understanding of digital marketing and customer journeys is helpful
  • Familiarity with campaign briefs, reports, marketing documents, or performance information
  • Basic Generative AI experience is beneficial but not mandatory
  • No programming knowledge required
  • Advanced capabilities may depend on ChatGPT plan, workspace permissions, and connected application availability
  • Completion of shorter ChatGPT for Marketing programmes is not required

TOC Modules

Concepts
  • Understanding ChatGPT's role across the modern marketing lifecycle
  • Mapping AI opportunities across Research → Strategy → Creation → Execution → Analysis
  • Understanding AI augmentation versus human marketing judgement
  • Understanding hallucinations, bias, privacy, brand risk, and information validation
Practical activities
  • Mapping current marketing activities to suitable ChatGPT applications
  • Comparing manual and AI-assisted approaches to common marketing work
  • Identifying high-value AI opportunities within a marketing team

Scenarios

Market Intelligence to Integrated Campaign Execution

Business Objective → Deep Research → Market & Competitor Intelligence → Audience Insight → Campaign Strategy → Brand Messaging → Content → Visual Assets → Multi-Channel Execution → Performance Review

Participants build an end-to-end ChatGPT-assisted campaign workflow that transforms evidence-backed market insight into coordinated campaign strategy, messaging, content, creative assets, and management-ready performance insights.

Product Launch & Continuous Marketing Intelligence

Product Information → Market Research → Positioning → Launch Plan → Content & Creative Assets → Connected Marketing Information → Scheduled Monitoring → Performance Insight → Optimisation Recommendation

Participants create an advanced product-marketing workflow combining research, campaign planning, reusable Projects, content generation, visual creation, and recurring intelligence to support launch execution and ongoing optimisation.

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