Role-Based Programme
RB0011

ChatGPT for Marketing

Research, Create & Build Smarter Marketing Workflows

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Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop functional proficiency in applying ChatGPT across market research, audience analysis, campaign planning, content development, SEO, competitive intelligence, and marketing reporting.
  • Apply advanced prompting and context-engineering techniques to create relevant, structured, brand-aligned marketing outputs.
  • Use ChatGPT Search, Deep Research, files, and connected information to generate evidence-backed market, competitor, customer, and campaign insights.
  • Build reusable AI-assisted marketing workflows that improve research, content production, campaign execution, analysis, and reporting efficiency.
  • Apply appropriate validation, brand, privacy, copyright, and responsible-AI controls before using AI-generated marketing outputs.

Tools covered

ChatGPTGenerative AIAdvanced Prompt EngineeringChatGPT SearchDeep ResearchFile AnalysisChatGPT ImagesProjectsPlugins & Connected Apps

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Content Marketing Professionals
  • Brand Managers
  • Campaign Managers
  • Product Marketing Professionals
  • Social Media Managers
  • SEO & Content Professionals
  • Performance Marketing Professionals
  • Marketing Communications Professionals
  • Market Research Professionals
  • Growth Marketing Professionals
  • Creative & Agency Teams
  • Marketing Operations Professionals

Prerequisites & Participant Readiness

  • Basic understanding of marketing, campaigns, audiences, or content-development activities
  • Familiarity with digital marketing or marketing communication is helpful
  • Basic understanding of Generative AI is beneficial but not mandatory
  • Familiarity with everyday ChatGPT use is helpful
  • No programming knowledge required
  • Completion of a shorter ChatGPT for Marketing programme is not required

TOC Modules

Concepts
  • Understanding ChatGPT capabilities across modern marketing workflows
  • Identifying appropriate applications across research, planning, content, analysis, and communication
  • Understanding AI limitations, hallucinations, outdated information, and brand risks
  • Understanding the importance of human creative and marketing judgement
Practical activities
  • Mapping common marketing activities to suitable ChatGPT-assisted workflows
  • Completing a guided marketing task from brief to usable output

Scenarios

Market Research to Integrated Campaign

Business Objective → ChatGPT Search / Deep Research → Market & Competitor Intelligence → Audience Insight → Campaign Strategy → Messaging → Multi-Channel Content → Marketing Plan

Participants use ChatGPT to transform a business requirement into an evidence-backed campaign plan covering market research, customer insight, positioning, messaging, and multi-channel content development.

Campaign Performance to Optimisation Plan

Campaign Data → File Analysis → Performance Trends → Content / Channel Comparison → Insights → Recommendations → Revised Marketing Actions → Executive Summary

Participants analyse campaign-performance information using ChatGPT, identify meaningful trends and improvement opportunities, and produce an actionable optimisation plan and management-ready summary.

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Instructor-ledVirtualHybrid

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