Role-Based Programme
RB0010

ChatGPT for Marketing

Practical AI Skills for Research, Content & Campaigns

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in using ChatGPT across practical marketing activities and campaign workflows.
  • Apply structured prompting techniques for market research, audience analysis, campaign planning, content creation, and marketing communication.
  • Use ChatGPT to create and refine content across social media, email, websites, campaigns, and promotional channels.
  • Analyse marketing documents, research information, campaign data, and customer feedback to identify useful insights.
  • Develop repeatable AI-assisted marketing workflows while maintaining brand consistency, factual accuracy, confidentiality, and human creative judgement.

Tools covered

ChatGPTGenerative AIPrompt EngineeringChatGPT SearchFile UploadsDocument & Data AnalysisImage UnderstandingImage Generation

Who should attend

  • Marketing Executives
  • Marketing Managers
  • Digital Marketing Professionals
  • Content Marketing Professionals
  • Social Media Professionals
  • Brand Marketing Professionals
  • Product Marketing Professionals
  • Performance Marketing Professionals
  • Marketing Communications Professionals
  • Campaign Managers
  • SEO & Content Professionals
  • Market Research Professionals
  • Growth Marketing Professionals
  • Corporate Communications Professionals

Prerequisites & Participant Readiness

  • Basic understanding of marketing, customers, campaigns, and communication
  • Familiarity with common digital marketing channels is helpful
  • Basic computer and internet proficiency
  • Familiarity with documents, presentations, or spreadsheets is beneficial
  • No programming knowledge required
  • No previous ChatGPT experience required
  • Participants should avoid entering confidential customer or company information unless permitted by their organisation

TOC Modules

Concepts
  • Understanding ChatGPT and Generative AI from a marketing perspective
  • Identifying suitable applications across research, content, campaigns, branding, and communication
  • Understanding AI assistance versus human marketing strategy and creative judgement
  • Recognising hallucinations, outdated information, bias, and confidentiality considerations
Practical activities
  • Exploring ChatGPT through common marketing activities
  • Comparing basic and structured instructions for the same marketing task
  • Identifying repetitive marketing activities suitable for AI assistance

Scenarios

Market Insight to Campaign Creation

Business Objective → ChatGPT Search → Market & Competitor Research → Audience Insight → Campaign Brief → Messaging → Multi-Channel Content

Participants use ChatGPT to move from an initial marketing objective to research-backed campaign planning and create coordinated content for selected digital channels.

Campaign Performance to Optimisation

Campaign Report → File/Data Analysis → Performance Insights → Content Review → Improvement Opportunities → Recommended Actions

Participants analyse sample campaign information and existing content to identify performance patterns and develop practical recommendations for improving future marketing activity.

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